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Ursa Brings Out ahm's Competitive Side
Date:3/25/2010

Health insurer ahm has upped the ante for the big health funds. Their new ‘We Love Healthy Competition’ positioning, developed by ad agency Ursa, fuses Steve Waugh’s competitive nature with that of the energetic, Wollongong-based health fund.

(PRWEB) March 25, 2010 -- ahm Health Insurance has upped the ante for the big health funds. Their new ‘We Love Healthy Competition’ positioning, developed by ad agency Ursa, fuses Steve Waugh’s competitive nature with that of the energetic, Wollongong-based health fund. By focusing on their genuine value and exceptional customer service, the new campaign is all about ahm’s determination to keep the big players on their toes. The campaign launches on regional television and online nationally during March.

Client: ahm health insurance
Head of Marketing: Annie McDonald
Marketing Communications Manager: Lyn Southon
Advertising Manager: Ailsa Wadey
Digital Communications Manager: Matt Coonan
Agency: Ursa
Executive Creative Director: Denis Mamo
Creative Team: Denis Mamo, Geoff Fischer
Account Director: Mariana Olliver.
Agency Producer: Chris Ford
Prod Co: Film Construction
Producer: Alex Tizzard
Director: Justin McMillan

About Ursa

Ursa is an independently owned advertising agency founded in 2000. Ursa applies brilliant creative thinking to turn feelings into actions. Ursa is part of The Ursa Group, one of Australia’s fastest growing communications groups with offices in Sydney, Melbourne, Brisbane and London, which offer direct to consumer and professional healthcare communications, property marketing, digital marketing, direct marketing, trade marketing, CRM, channel planning, call centre services and graph
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Source: PRWeb
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