Navigation Links
Ursa Brings Out ahm's Competitive Side

Health insurer ahm has upped the ante for the big health funds. Their new ‘We Love Healthy Competition’ positioning, developed by ad agency Ursa, fuses Steve Waugh’s competitive nature with that of the energetic, Wollongong-based health fund.

(PRWEB) March 25, 2010 -- ahm Health Insurance has upped the ante for the big health funds. Their new ‘We Love Healthy Competition’ positioning, developed by ad agency Ursa, fuses Steve Waugh’s competitive nature with that of the energetic, Wollongong-based health fund. By focusing on their genuine value and exceptional customer service, the new campaign is all about ahm’s determination to keep the big players on their toes. The campaign launches on regional television and online nationally during March.

Client: ahm health insurance
Head of Marketing: Annie McDonald
Marketing Communications Manager: Lyn Southon
Advertising Manager: Ailsa Wadey
Digital Communications Manager: Matt Coonan
Agency: Ursa
Executive Creative Director: Denis Mamo
Creative Team: Denis Mamo, Geoff Fischer
Account Director: Mariana Olliver.
Agency Producer: Chris Ford
Prod Co: Film Construction
Producer: Alex Tizzard
Director: Justin McMillan

About Ursa

Ursa is an independently owned advertising agency founded in 2000. Ursa applies brilliant creative thinking to turn feelings into actions. Ursa is part of The Ursa Group, one of Australia’s fastest growing communications groups with offices in Sydney, Melbourne, Brisbane and London, which offer direct to consumer and professional healthcare communications, property marketing, digital marketing, direct marketing, trade marketing, CRM, channel planning, call centre services and graphic design.

The Ursa Group consists of Ursa, Ursa Metropolis, Suede, Graphic Surgery, Partizan and Unity 4. Clients include: ahm Health Insurance, Abbott (Reductil, Humira), Aged Care Services Australia, GSK (Nicabate Professional, Cartia, Zovirax, Beconase, Zantac), Lilly (Zyprexa, Actos, Humalog) RANZCO, Vision Australia, Wayside Chapel, CBRE, Aussie Home Loans (B2B), 3M, Panasonic, 3 Mobile, Dell, Mercedes Benz.

About ahm

ahm is the eighth largest Australian health insurance provider and has been caring for the health of Australians for more than thirty five years. In addition to the provision of health insurance, ahm has developed and delivers innovative health management programs. We employ health professionals covering key disciplines including nursing, exercise physiology, dietitians and fitness to deliver these programs.


Read the full story at

Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. HO Insurance Brings Community Focused Homeowners Insurance to Central Florida
2. Childrens Mental Health Conference Brings Together Top Research, Professionals, Parents and Community Agencies, April 8-9 in Miami
3. Michigan Medical Marijuana Certification Center Brings Relief to Patients Across Michigan
4. Good Vibrations' Pleasure-Ed Series Brings High Quality Erotic Education to the Classroom and the Bedroom
5. Project Prevention Brings Controversial Sterilization Program to Honolulu
6. ICMI Announces the ACCE 2010 Conference & Expo, Brings Contact Professionals Together to Improve Contact Center Performance
7. MedTrust Online Brings MICROMEDEX(R) DRUGDEX(R) From Thomson Reuters to Over 7,000 Online Oncologists
8. Visionworks(R) Brings High Quality Eye Care & Eye Wear to Western PA
9. Guardian Brings Income Protection to New Level with Student Loan Protection Program
10. Hollywood-Style Liposuction Comes to DC: Chevy Chase Smartlipo Brings Revolutionary Laser-Assisted Liposuction to DC Metro Area
11. ShopToEarth Brings Eco-Friendly Green Business Plan to New Jersey and Michigan: Free Overview and Training Seminars
Post Your Comments:
Related Image:
Ursa Brings Out ahm's Competitive Side
(Date:12/1/2015)... Fla. (PRWEB) , ... December 01, 2015 , ... ... number of leadless pacemakers in the U.S. and is the only hospital in ... from the largest clinical data presentation of transcatheter pacing patients were revealed recently ...
(Date:12/1/2015)... ... December 01, 2015 , ... Growth in medical payments per workers’ ... in utilization of hospital and nonhospital care, according to a recent study by the ... Louisiana, 16th Edition , found medical payments per claim with more than seven days ...
(Date:12/1/2015)... ... December 01, 2015 , ... It’s official: Tattoo taboo is ... a number even greater among Millennials (a whopping one in three aged 18 to ... people who are dissatisfied with their ink. In fact, RealSelf , the world’s ...
(Date:12/1/2015)... ... December 01, 2015 , ... For many X-rays taken at ... accurate interpretation by the radiologist. The marking utensils are so small, however, they ... found a way to alleviate this problem. , He developed the patent-pending MARK ...
(Date:12/1/2015)... , ... December 01, 2015 , ... ... it has been selected as a finalist in this year’s Fierce Innovation Awards: ... Next IT Healthcare was recognized as a finalist in the category of Digital ...
Breaking Medicine News(10 mins):
(Date:12/1/2015)... Dec. 1, 2015 As enforcement of the ... Security Act (DSCSA) approaches, InfiniTrak announced ... pharmacies comply with looming FDA regulations. ... entering endorsement agreements with State Pharmacy Associations, an ... organization (PSAO) to exclusively provide the InfiniTrak track-and-trace ...
(Date:12/1/2015)... CLEVELAND , Dec. 1, 2015   ... innovation firm, today announced the publication of a ... Entering the Direct-to-Consumer Medical Market". The whitepaper gives ... roadmap for successfully penetrating this lucrative segment. ... purchase healthcare products to manage their own health, ...
(Date:12/1/2015)... 2015 --> --> ... Market by Type of Drug (Monoclonal Antibodies, Interferon-Alpha, Interleukins, Vaccines, ... Pipeline Analysis - Global Forecast to 2020", published by MarketsandMarkets, ... 73,529.2 Million by 2020 from USD 40,281.6 Million in 2015, ... Browse 37 market data T ...
Breaking Medicine Technology: