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Upstate University Health System Launches Knowing Changes Everything Campaign in Partnership with Lewis Communications
Date:11/10/2009

//www.knowingchangeseverything.com/" onclick="linkClick( this.href );" target="_blank" title="Knowing Changes Everything">Knowing Changes Everything campaign features Upstate as a top resource for education, research and patient care. It empowers consumers to seek knowledge regarding their own healthcare choices. In addition, it works to instill confidence in employees by referring to the talent within the health system.

This is about building a brand image, a sense of employee pride in the organization and a rallying point for our community," said Dr. David Smith, Upstate University Health System President, about the campaign.

The campaign consists of print, broadcast and interactive, all leading the consumer to http://www.knowingchangeseverything.com.

About Upstate University Health Systems:
Upstate, a part of the State University of New York (SUNY) is one of the largest employers in the greater Syracuse area. Consisting of both a teaching hospital and a full medical university, the organization exists as a major community resource for healthcare, employment, education and community outreach. The healthcare arm of Upstate includes University Hospital, the only academic medical center in the area. The educational arm is comprised of a full medical university.

About Lewis Communications:
Lewis Communications has solid experience in branding academic medical centers across the country, working with clients such as Stony Brook University Medical Center, University of Virginia Health System and Vanderbilt University Medical Center, to name just a few. With offices in Mobile, Birmingham and Nashville, Lewis Communications has been in the business of great ideas since 1951. Lewis Communications is a member of the American Association of Advertising Agencies (AAAA), the Public Relations Society of America (PRSA
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Source: PRWeb
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