Navigation Links
Upstate University Health System Launches Knowing Changes Everything Campaign in Partnership with Lewis Communications
Date:11/10/2009

After a year of extensive research, careful planning and creative production, Upstate University Health Systems in Syracuse, New York, in partnership with Lewis Communications, is proud to announce the launch of Knowing Changes Everything, a branding campaign for the Health System.

Mobile, AL (Vocus) November 10, 2009 -- After a year of extensive research, careful planning and creative production, Upstate University Health Systems in Syracuse, New York, in partnership with Lewis Communications, is proud to announce the launch of Knowing Changes Everything, a branding campaign for the Health System.

The organization was in a state of brand crisis. Numerous name changes over the past few years coupled with the rising tide of hospital competition produced an overall lack of public awareness for the connection between the university and hospital.

Initial research, including consumer focus groups and interviews of hospital and university employees, revealed a state of confusion surrounding the name of the institution and the connection between the university and hospital. Armed with this data, Lewis Communications and Upstate worked together to begin the process of unification. Upstate University Hospital and Upstate Medical University were combined under the brand umbrella of Upstate University Health Systems. The brand centers on promoting the hospital and the university as one, a place where knowledge is paramount for patient care, research and education.

The Knowing Changes Everything campaign features Upstate as a top resource for education, research and patient care. It empowers consumers to seek knowledge regarding their own healthcare choices. In addition, it works to instill confidence in employees by referring to the talent within the health system.

This is about building a brand image, a sense of employee pride in the organization and a rallying point for our community," said Dr. David Smith, Upstate University Health System President, about the campaign.

The campaign consists of print, broadcast and interactive, all leading the consumer to http://www.knowingchangeseverything.com.

About Upstate University Health Systems:
Upstate, a part of the State University of New York (SUNY) is one of the largest employers in the greater Syracuse area. Consisting of both a teaching hospital and a full medical university, the organization exists as a major community resource for healthcare, employment, education and community outreach. The healthcare arm of Upstate includes University Hospital, the only academic medical center in the area. The educational arm is comprised of a full medical university.

About Lewis Communications:
Lewis Communications has solid experience in branding academic medical centers across the country, working with clients such as Stony Brook University Medical Center, University of Virginia Health System and Vanderbilt University Medical Center, to name just a few. With offices in Mobile, Birmingham and Nashville, Lewis Communications has been in the business of great ideas since 1951. Lewis Communications is a member of the American Association of Advertising Agencies (AAAA), the Public Relations Society of America (PRSA), and the International Communications Agency Network, Inc. (ICOM). To view samples of client work visit http://www.lewiscommunications.com.

Contact:
Toni Kemper
Lewis Communications
251.476.2507

###

Read the full story at http://www.prweb.com/releases/2009/11/prweb3170634.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. MVP Health Care is First Upstate New York Based Health Insurer to Agree with Attorney General Andrew Cuomo on Out-Of-Network Provider Payment Reform
2. Upstate New York Physician Recruiters Receive Awards from New Doctors Across New York Program
3. Upstate HomeCare Expands, Adds Pharmacies
4. CDPHP Honored for Best Disease Management Program in Upstate New York
5. University of Iowa professor identifies new eating disorder
6. University of Wisconsin Hospitals and Clinics Complete System-Wide Conversion to Masimo SET Pulse Oximetry Technology
7. University of Texas Study Details Lengthy Payment Delays for Medicare Part D Prescription Drug Claims, Confirming Need for Legislative Fix
8. Tulane University to receive $14M for international HIV/AIDS program
9. University of Nevada School of Medicine Professor Confirms Accuracy Through Validation Study Using the CSI Health Station Model 6K
10. Boston University School of Medicine researcher recipient of Memory Ride Grant
11. Loma Linda University Medical Center Selects Beryl to Manage Call Center Interactions for Womens Services Programs and Departments
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Upstate University Health System Launches Knowing Changes Everything Campaign in Partnership with Lewis Communications 
(Date:2/11/2016)... ISLAND, Australia (PRWEB) , ... February 11, 2016 ... ... full potential ?" motivational speaker, trainer and author Ray Clarke poses a question ... personal fulfillment . In his book, "Being in the Being" (published by ...
(Date:2/11/2016)... City, FL (PRWEB) , ... February 11, 2016 ... ... announced the commencement of a master charity program created to assist the people ... 60 days, working closely with nonprofit organizations and community leaders. Their hope is ...
(Date:2/11/2016)... ... 11, 2016 , ... Talix today announced that Clive Fields, ... presenting at the 2016 HIMSS Annual Conference & Exhibition, taking place February 29 ... “ Coding for Care: Using Data Analytics for Risk Adjustment ,” Dr. Fields ...
(Date:2/11/2016)... Washington, DC (PRWEB) , ... February 11, 2016 , ... ... positioning is based on evaluation of DataPoint’s team dedication and commitment to ... the companies comprising the annual list. The panel’s goal is to recognize and promote ...
(Date:2/11/2016)... ... February 11, 2016 , ... From March 4 through ... Dermatology Annual Meeting at the Walter E. Washington Convention Center in Washington, D.C. ... the condition of hyperhidrosis (excessive sweating) and its treatment options. Specifically, the company ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... Breast Cancer Therapeutics in Asia-Pacific Markets to 2021 ... (APAC) breast cancer market will experience considerable expansion from $1.9 ... Compound Annual Growth Rate (CAGR) of 8.5%. --> ... states that the Asia-Pacific (APAC) breast ... 2014 to $3.4 billion by 2021, at a Compound Annual ...
(Date:2/11/2016)... -- Jeffrey Zucker , vice president of ... at this year,s Summit for Clinical Operations Executives (SCOPE), being ... Miami, FL. Zucker will discuss how sponsors can ... SCOPE,s "Improving Site Study Activation and Performance" portion of the ... at 11:05 a.m. --> --> ...
(Date:2/11/2016)... Fla. , Feb. 11, 2016 ... ) company providing high-quality specialty pharmacy care for ... announced today it has achieved full Specialty Pharmacy ... accrediting organization dedicated to promoting health care quality ... --> --> The URAC accreditation ...
Breaking Medicine Technology: