Navigation Links
Upstate University Health System Launches Knowing Changes Everything Campaign in Partnership with Lewis Communications
Date:11/10/2009

After a year of extensive research, careful planning and creative production, Upstate University Health Systems in Syracuse, New York, in partnership with Lewis Communications, is proud to announce the launch of Knowing Changes Everything, a branding campaign for the Health System.

Mobile, AL (Vocus) November 10, 2009 -- After a year of extensive research, careful planning and creative production, Upstate University Health Systems in Syracuse, New York, in partnership with Lewis Communications, is proud to announce the launch of Knowing Changes Everything, a branding campaign for the Health System.

The organization was in a state of brand crisis. Numerous name changes over the past few years coupled with the rising tide of hospital competition produced an overall lack of public awareness for the connection between the university and hospital.

Initial research, including consumer focus groups and interviews of hospital and university employees, revealed a state of confusion surrounding the name of the institution and the connection between the university and hospital. Armed with this data, Lewis Communications and Upstate worked together to begin the process of unification. Upstate University Hospital and Upstate Medical University were combined under the brand umbrella of Upstate University Health Systems. The brand centers on promoting the hospital and the university as one, a place where knowledge is paramount for patient care, research and education.

The Knowing Changes Everything campaign features Upstate as a top resource for education, research and patient care. It empowers consumers to seek knowledge regarding their own healthcare choices. In addition, it works to instill confidence in employees by referring to the talent within the health system.

This is about building a brand image, a sense of employee pride in the organization and a rallying point for our community," said Dr. David Smith, Upstate University Health System President, about the campaign.

The campaign consists of print, broadcast and interactive, all leading the consumer to http://www.knowingchangeseverything.com.

About Upstate University Health Systems:
Upstate, a part of the State University of New York (SUNY) is one of the largest employers in the greater Syracuse area. Consisting of both a teaching hospital and a full medical university, the organization exists as a major community resource for healthcare, employment, education and community outreach. The healthcare arm of Upstate includes University Hospital, the only academic medical center in the area. The educational arm is comprised of a full medical university.

About Lewis Communications:
Lewis Communications has solid experience in branding academic medical centers across the country, working with clients such as Stony Brook University Medical Center, University of Virginia Health System and Vanderbilt University Medical Center, to name just a few. With offices in Mobile, Birmingham and Nashville, Lewis Communications has been in the business of great ideas since 1951. Lewis Communications is a member of the American Association of Advertising Agencies (AAAA), the Public Relations Society of America (PRSA), and the International Communications Agency Network, Inc. (ICOM). To view samples of client work visit http://www.lewiscommunications.com.

Contact:
Toni Kemper
Lewis Communications
251.476.2507

###

Read the full story at http://www.prweb.com/releases/2009/11/prweb3170634.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. MVP Health Care is First Upstate New York Based Health Insurer to Agree with Attorney General Andrew Cuomo on Out-Of-Network Provider Payment Reform
2. Upstate New York Physician Recruiters Receive Awards from New Doctors Across New York Program
3. Upstate HomeCare Expands, Adds Pharmacies
4. CDPHP Honored for Best Disease Management Program in Upstate New York
5. University of Iowa professor identifies new eating disorder
6. University of Wisconsin Hospitals and Clinics Complete System-Wide Conversion to Masimo SET Pulse Oximetry Technology
7. University of Texas Study Details Lengthy Payment Delays for Medicare Part D Prescription Drug Claims, Confirming Need for Legislative Fix
8. Tulane University to receive $14M for international HIV/AIDS program
9. University of Nevada School of Medicine Professor Confirms Accuracy Through Validation Study Using the CSI Health Station Model 6K
10. Boston University School of Medicine researcher recipient of Memory Ride Grant
11. Loma Linda University Medical Center Selects Beryl to Manage Call Center Interactions for Womens Services Programs and Departments
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Upstate University Health System Launches Knowing Changes Everything Campaign in Partnership with Lewis Communications 
(Date:1/16/2017)... ... January 16, 2017 , ... Atlanta-based incentive company Incentive ... the wheelchair accessibility industry, BraunAbility . Incentive Solutions will provide BraunAbility a ... vehicles. With this new incentive plan, BraunAbility plans to continue their tradition of ...
(Date:1/16/2017)... ... January 16, 2017 , ... Board-certified oculoplastic surgeon Dr. Mehryar ... official journal of The American Society for Aesthetic Plastic Surgery, in which he ... designed to correct drooping, retracted lower eyelids, which usually result from genetics, injury, ...
(Date:1/16/2017)... ... January 16, 2017 , ... San Francisco dentist, Dr. ... the latest in 3-D scanning device which is capable of taking digital impressions of ... in dentistry, such as CAD CAM restorations , in terms of speed, efficiency ...
(Date:1/15/2017)... ... January 15, 2017 , ... In this role, Courtney will be responsible ... the asthma & allergy friendly mark. This certification program was created by ASL and ... products to be more suitable for the 60+ million people living in the U.S. ...
(Date:1/15/2017)... ... January 15, 2017 , ... Accreditation ... achieved accreditation for its specialty care services. Albertsons Companies is the largest ... care service for pharmacy patients. , Accreditation by ACHC reflects Albertsons Companies’ dedication ...
Breaking Medicine News(10 mins):
(Date:1/13/2017)... 2017  Alfalfa, cattle, leafy greens and rosy cheeked children ... , which emphasizes the food industry,s shift from response to ... COPAN,s Swab Rinse Kit (SRK™) ... process in the wake of the new FDA Food ... is expanding the U.S. production of the SRK ...
(Date:1/13/2017)... -- Secretary of Health Karen Murphy today addressed ... Misericordia University and discussed the Wolf Administration,s efforts to ... . "The opioid epidemic is the worst ... professional career," Secretary Murphy said. "This area of ... heroin and prescription opioid overdoses. Across the commonwealth in ...
(Date:1/13/2017)... BOISE, Idaho , Jan. 12, 2017 /PRNewswire/ ... status by Accreditation Commission for Health Care (ACHC) ... the largest national food and drug chain with ... service for pharmacy patients. Accreditation by ... meeting national standards to facilitate a higher level ...
Breaking Medicine Technology: