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Upstate University Health System Launches Knowing Changes Everything Campaign in Partnership with Lewis Communications

After a year of extensive research, careful planning and creative production, Upstate University Health Systems in Syracuse, New York, in partnership with Lewis Communications, is proud to announce the launch of Knowing Changes Everything, a branding campaign for the Health System.

Mobile, AL (Vocus) November 10, 2009 -- After a year of extensive research, careful planning and creative production, Upstate University Health Systems in Syracuse, New York, in partnership with Lewis Communications, is proud to announce the launch of Knowing Changes Everything, a branding campaign for the Health System.

The organization was in a state of brand crisis. Numerous name changes over the past few years coupled with the rising tide of hospital competition produced an overall lack of public awareness for the connection between the university and hospital.

Initial research, including consumer focus groups and interviews of hospital and university employees, revealed a state of confusion surrounding the name of the institution and the connection between the university and hospital. Armed with this data, Lewis Communications and Upstate worked together to begin the process of unification. Upstate University Hospital and Upstate Medical University were combined under the brand umbrella of Upstate University Health Systems. The brand centers on promoting the hospital and the university as one, a place where knowledge is paramount for patient care, research and education.

The Knowing Changes Everything campaign features Upstate as a top resource for education, research and patient care. It empowers consumers to seek knowledge regarding their own healthcare choices. In addition, it works to instill confidence in employees by referring to the talent within the health system.

This is about building a brand image, a sense of employee pride in the organization and a rallying point for our community," said Dr. David Smith, Upstate University Health System President, about the campaign.

The campaign consists of print, broadcast and interactive, all leading the consumer to

About Upstate University Health Systems:
Upstate, a part of the State University of New York (SUNY) is one of the largest employers in the greater Syracuse area. Consisting of both a teaching hospital and a full medical university, the organization exists as a major community resource for healthcare, employment, education and community outreach. The healthcare arm of Upstate includes University Hospital, the only academic medical center in the area. The educational arm is comprised of a full medical university.

About Lewis Communications:
Lewis Communications has solid experience in branding academic medical centers across the country, working with clients such as Stony Brook University Medical Center, University of Virginia Health System and Vanderbilt University Medical Center, to name just a few. With offices in Mobile, Birmingham and Nashville, Lewis Communications has been in the business of great ideas since 1951. Lewis Communications is a member of the American Association of Advertising Agencies (AAAA), the Public Relations Society of America (PRSA), and the International Communications Agency Network, Inc. (ICOM). To view samples of client work visit

Toni Kemper
Lewis Communications


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Source: PRWeb
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