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Uno Chicago Grill(R) Rolls Out Gluten-Free Pizza Nationally
Date:1/14/2009

BOSTON, Jan. 14 /PRNewswire/ -- Following a highly successful market test, Uno Chicago Grill(R) will offer its new, gluten-free pizza nationally. Uno(R) is the first national casual dining chain to offer a gluten-free pizza and received very positive feedback from guests who suffer from celiac disease, which affects approximately one percent of the population.

In fact, word-of-mouth reaction from the gluten-free community during the northeastern market test prompted the company to advance the timetable for a national rollout.

"Food allergies are a very serious, sometimes life-threatening, issue for many Americans," notes Uno CEO Frank Guidara. "Pizza is our signature product, and we wanted to offer a gluten-free pizza so all of our guests could enjoy it when dining at Uno."

"Consumer reaction was so positive in the gluten-free community that our restaurants began receiving requests to carry the new pizza," noted Richard Hendrie, senior vice president, marketing, Uno Chicago Grill. "Because the demand was so strong, we decided to pull out all the stops to get the gluten-free pizza into our 200-plus locations as quickly as possible."

Recently lauded as America's Healthiest Chain Restaurant, Uno has added gluten-free cheese and pepperoni pizzas to what is already one of the most extensive gluten-free menus available for a casual dining chain. This is good news to the estimated three million Americans diagnosed with celiac disease, as well as an additional seven million Americans who have a wheat intolerance or allergy and rely on gluten-free foods. While awareness of celiac disease is rising, an estimated 97 percent of those who have it remain undiagnosed.

Guidara explained that it took over a year of research and development to find just the right recipe for a brand that is known for its iconic pizza. "While we want to meet the needs of guests with allergies, we never forget
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SOURCE Pizzeria Uno Corporation
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