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Univision and Kaiser Foundation Mark National Latino AIDS Awareness Day With New Campaign Featuring People Living With HIV/AIDS
Date:10/15/2009

health marketing effort aimed at educating and mobilizing Hispanic/Latino communities to increase their knowledge on the impact of HIV/AIDS and health related safe practices. "SOY. . ." is the official campaign of NLAAD, and Univision and Kaiser are working with the Latino Commission on AIDS and the National Association of State and Territorial AIDS Directors (NASTAD) to distribute HIV/AIDS information resources and "SOY. . ." programming materials to community organizations, health agencies and local clinics and across the country.

"The 'SOY. . .' campaign provides an unprecedented opportunity to tell the story of HIV/AIDS in our communities in a way that's real and compelling. The campaign reinforces that each of us is equal in the face of AIDS - ending this epidemic requires both personal responsibility and community action," said Guillermo Chacon, interim Executive Director, Latino Commission on AIDS. "Univision and Kaiser are real leaders in the Latino response to AIDS, linking Univision's audience to critical resources and fighting the stigmas and stereotypes that persist within our families and communities."

All campaign materials can be viewed at www.univision.com (keyword: SIDA) or on the campaign's YouTube page: www.youtube.com/soycampaign.

About HIV/AIDS and U.S. Latinos

Of the approximately 1.2 million people living with HIV/AIDS in the United States, 200,000 are Latino. The U.S. Latino community is disproportionately affected by HIV/AIDS, accounting for 18 percent of total AIDS cases while comprising only 14 percent of the U.S. population. Latinos are testing positive for HIV, being diagnosed with AIDS and dying from the disease at four times the rate of Caucasian counterparts in the United States. As the largest and fastest growing ethnic
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SOURCE Kaiser Family Foundation
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