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Univision and Kaiser Foundation Mark National Latino AIDS Awareness Day With New Campaign Featuring People Living With HIV/AIDS
Date:10/15/2009

SAs) for television and radio and Spanish-language HIV/AIDS information and resources available online through a dedicated website (www.univision.com keyword: SIDA) and via a toll-free Spanish-language hotline (1-866-TU-SALUD). The campaign was developed as part of ¡Enterate de VIH y SIDA! (Get the Facts about HIV and AIDS!), a long-standing public information partnership established in 2001 between Univision and the Kaiser Family Foundation to provide culturally relevant Spanish-language information and resources about HIV/AIDS and sexual health. The latest series of campaign spots were conceptualized by Kaiser and Univision, and produced by ONYX.la and WeArePacheco, winners of 7 Lions Awards at the 2009 Cannes Lions International Advertising Festival.

"Univision has a long history of addressing issues that are important to our audience and the response to HIV and AIDS within our community is an urgent issue," said Ivelisse Estrada, Senior Vice President for Corporate and Community Relations at Univision Communications. "Our work to provide information about HIV and link our audience to AIDS-related resources has made a critical difference in breaking the silence about this disease and getting people tested."

"Latinos in the United States are disproportionately impacted by HIV and AIDS, and stigma remains a key challenge to addressing the problem within the community," said Tina Hoff, Vice President and Director of Entertainment Media Partnerships at the Kaiser Family Foundation. "By sharing their stories, the individuals profiled in this campaign are connecting very personally with audiences in the U.S. and across Latin America, helping to break the silence and fight the stigma surrounding this disease."

The campaign launch coincides with Hispanic Heritage Month and National Latino AIDS Awareness Day (NLAAD) - a national collective movement and public
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SOURCE Kaiser Family Foundation
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