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University of Michigan's Zell Lurie Institute Welcomes Erik Gordon as Associate Director
Date:1/26/2009

Gordon was the first holder of the Shulman Family Chair in Technology and Business Innovation, has served on the faculty as director of the Graduate Division of Business & Management at Johns Hopkins University's Carey Business School and joins the Institute from Stevens Institute of Technology, where he served as an associate dean. Gordon holds degrees in economics and law and is a member of the American Marketing Association and American Finance Association.

Strengthening relationships between student groups, established companies

As part of the core curriculum at the Institute, first year students are encouraged to participate in the Multidisciplinary Action Project (MAP) program, which offers MBAs the opportunity to execute high level management assignments at start-up companies. Gordon will serve as a liaison between student teams and the various international incubators and domestic companies with whom they will work to solve challenging business problems. Companies participating in this year's MAP program include MyWire.com, where students will research and analyze media industry trends, and Lion Cells, Inc, where students will conduct market assessment for electric displacement of small gas engines for the U.S., Europe and Asia regions.

"The Zell Lurie Institute is happy to welcome Erik Gordon to our team of respected faculty," said Tom Kinnear, executive director of the Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies. "His deep breadth of knowledge and experience, passion for research, and expertise in technology and entrepreneurship will make him a valuable asset to our students and his colleagues alike. We look forward to having him join us in our efforts to grow, develop and advance tomorrow's business leaders."

About the Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies / Center for Venture Capital
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SOURCE Zell Lurie Institute
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