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University of Michigan's Zell Lurie Institute Welcomes Erik Gordon as Associate Director
Date:1/26/2009

ANN ARBOR, Mich., Jan. 26 /PRNewswire/ -- The Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies / Center for Venture Capital & Private Equity Finance, today announced the appointment of Erik Gordon as Associate Director of the Institute. In this new role, Gordon will work directly with students in the classroom to hone their entrepreneurial knowledge and instincts, and prepare them to work "in the trenches" with companies, at which they will play key roles in functional areas such as sales, marketing and business development. Gordon also plans to focus his efforts on further developing the Institute's reputation as a pioneer in entrepreneurial education.

Beginning this semester, Gordon joins the Ross School of Business faculty to teach two courses. New Venture Creation is a foundation course in which Gordon will teach students how to prepare business plans for new ventures in life sciences, biotechnology and other industries. The course is centered on rigorous, in-depth research, the crystallizing of business ideas, and the delivery of a complete, actionable business plan. Gordon will also teach Entrepreneurial Marketing, for which he will draw on his broad experiences in marketing and business development to teach students how to effectively market start-up businesses to potential funders, customers and other key influencers.

A recognized leader in research, technology, marketing & business

Gordon brings years of experience in research to the Institute and will use this opportunity to further develop and share the ideas he is passionate about including entrepreneurship and technology commercialization. A recognized expert on the biomedical and pharmaceutical industry, Gordon has been quoted in such high-profile publications as The New York Times discussing how companies can best commercialize their research and development efforts.


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SOURCE Zell Lurie Institute
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