University of Denver uses 'gross' messaging to increases handwashing, fight Norovirus
e grossness campaign brought positive results not only in the study but also in a campus emergency that broke out last April. A week before the study was to be expanded to the entire University a Norovirus outbreak made 63 students ill over a four-day period. Handwashing was identified as an important way to prevent the disease from spreading.
Date:12/23/2008