Navigation Links
University of Denver uses 'gross' messaging to increases handwashing, fight Norovirus
Date:12/23/2008

DENVER Research conducted by University of Denver (DU) Associate Professor Rene Botta suggests that it takes "gross" messaging to get undergraduate students to wash their hands more frequently after going to the bathroom.

In fall quarter 2007, researchers posted messages in the bathrooms of two DU undergraduate residence halls. The messages said things like, "Poo on you, wash your hands" or "You just peed, wash your hands," and contained vivid graphics and photos. The messages resulted in increased handwashing among females by 26 percent and among males by 8 percent.

"Fear of spreading germs or getting sick by not washing didn't mean much to students," says Botta, the lead author of the study and an associate professor in the Department of Mass Communications and Journalism Studies. "What got their attention was the knowledge that they might be walking around with "gross things" on their hands if they didn't wash."

Observations in two control dorms over the same four-week period showed handwashing decreased 2 percentage points among females and 21.5 percentage points among males.

"We tried gross messages, germ messages and you'll-get-sick messages. And the only ones that stuck was gross," says Assistant Director of Health Promotions Katie Dunker, one of a team of five who conducted the pilot study. "We found that the 'gross factor' is what works, and we were able to increase hand washing behavior by a lot."

The findings are generating interest. Universities including UC Santa Barbara, Wyoming, Colorado State and CUColorado Springs want to borrow DU's techniques in hopes of improving student handwashing behavior on their campuses.

"The relevance of the message is really, really important," she says. "You can threaten that they'll get the flu or promise a flu-free winter, but if they don't really care about that, your message is going to fall flat," Botta says.

What was clear, she adds, was that the grossness campaign brought positive results not only in the study but also in a campus emergency that broke out last April. A week before the study was to be expanded to the entire University, a Norovirus outbreak made 63 students ill over a four-day period. Handwashing was identified as an important way to prevent the disease from spreading.


'/>"/>

Contact: Kristal Griffith
Kristal.Griffith@du.edu
303-871-4117
University of Denver
Source:Eurekalert

Related medicine news :

1. Rockefeller Universitys Center for Clinical and Translational Science funds 18 new pilot studies
2. Boston University Medical Center gynecologist named one of Americas top doctors
3. Boston University Medical Center gastroenterologist
4. Boston University Medical Center nephrologist named one of Americas top doctors
5. Benedictine University Launches New Online Program, Master of Science in Nursing
6. Indiana University researchers revisit male bisexuality
7. University of Denver uses gross messaging to increases handwashing, fight Norovirus
8. University Hospitals Case Medical Center Installs First Hot Kosher Vending Machine
9. Registered Nurses Ratify 3-year Agreement With University Hospitals Geneva Medical Center
10. University of Minnesota receives $40 million for type 1 diabetes research
11. Rosalind Franklin University of Medicine and Science First in Illinois to Equip Students With Computerized Diagnosis System
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/23/2017)... ... January 23, 2017 , ... The iaedp Foundation, recognized ... treatment providers who treat the full spectrum of eating disorder problems, proudly announces ... Council consists of the leading eating disorder treatments centers located throughout the U.S. ...
(Date:1/23/2017)... ... ... Sharon Kleyne, America’s leading water researcher, advocate and feared enemy of dry ... new water infrastructure a number one priority. “As we usher in a new national ... become a top priority of our new political change agents.” Kleyne pointed out that ...
(Date:1/23/2017)... ... January 23, 2017 , ... METTLER TOLEDO has ... Chemistry by Applying Simple PAT Tools . , Crystallization is a ... the desired product. Chemists now spend more time developing better intermediate and ...
(Date:1/23/2017)... , ... January 23, 2017 , ... "ProRandom is a set of camera tools that ... dynamic looks in Final Cut Pro X," said Christina Austin - CEO of Pixel Film ... two layers of text with video footage. ProRandom works by using a virtual camera ...
(Date:1/23/2017)... ... 23, 2017 , ... Gynecology Associates of Gwinnett (GAoG) has ... for women of all ages. The staff of Gynecology Associates of Gwinnett ... from routine health screenings to diagnosing and treating female concerns including menopause, urinary ...
Breaking Medicine News(10 mins):
(Date:1/23/2017)... Jan. 23, 2017  Delcath Systems, Inc. (NASDAQ: ... the treatment of primary and metastatic liver cancers, today ... CRNP, President and Chief Executive Officer of Delcath will ... Capital Markets, Thirteenth Annual Investor Conference at the Boca ... Florida , on Tuesday, January 31, 2017 at ...
(Date:1/23/2017)... , January 23, 2017 ... (r enal) y el riesgo ... de a pabetalone    Resverlogix Corp. ... resultados preliminares de un ensayo en fase 1 con ... de riñón (renal) severa. Los datos demostraron unos resultados ...
(Date:1/23/2017)... The global  anxiety disorders and depression treatment market  is expected to reach ... worldwide is anticipated to drive the market growth in the coming years. Increasing ... in the recent years. Continue Reading ... ... ...
Breaking Medicine Technology: