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Universal Music Enterprises (UMe) and Body By Jake Global Create the World's First Digital Fitness Music Label
Date:1/5/2009

target="_new">BBJ branded productions across multiple platforms. ExerciseTV, which Steinfeld founded, will also provide additional exposure for the new line. ExerciseTV can be found on-demand in 27 million cable television homes across the country and at http://www.exercisetv.tv.

"Music is such an integral part of exercise and, to my knowledge, no one has really made music as important as the workout itself. They need to go hand-in-hand, because with good music, you can get through a tough workout -- or any workout. For that matter, with good music you can get through life with a smile on your face," says Mr. Steinfeld. "Fitness has become more and more customized: We have a different shoe for every sport and type of exercise, so why shouldn't people have customized programs of fantastic music that inspire and motivate them through their favorite workouts?"

"This collaboration with Jake, who has established himself as the leading fitness expert and entrepreneur, gives us a great opportunity to maximize our existing catalog, while creating new opportunities for emerging artists," commented Mr. Resnikoff. "People are consuming more music today than ever, and in new ways that fit their lifestyle. Fitness professionals and enthusiasts alike will now be able to work out to the best music content, delivered in an array of new formats."

Jake began his relationship with UMG in 1983 when he released his first exercise video in the marketplace. He then made music history when he released the first original video soundtrack in 1984. The album, entitled Don't Quit, included music by artists such as Bobby Caldwell and Joseph Williams, and was released by MCA Records.

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