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Universal Music Enterprises (UMe) and Body By Jake Global Create the World's First Digital Fitness Music Label
Date:1/5/2009

LOS ANGELES, Jan. 5 /PRNewswire/ -- Universal Music Enterprises (UMe), a division of Universal Music Group, the world's leading music company, and Jake Steinfeld, the iconic entrepreneur who has been credited with creating the personal fitness training industry with his Body By Jake Global brand (BBJ), have launched the music and fitness industries' first digital fitness music label, Don't Quit Music, which will create category-specific workout music. The announcement was made today by Bruce Resnikoff, President and CEO of UMe, and Jake Steinfeld, Chairman & CEO of Body By Jake Global.

This multi-year agreement will tap UMe's extensive catalog and UMe's award-winning sales and marketing prowess to create and distribute music collections for a wide variety of fitness workouts, from yoga to Pilates, mountain biking to weight training, and everything in between. The workout mixes are created by music and fitness professionals, designed specifically to maximize the workout experience. The customer can choose custom mixes by purchasing a slotMusic card or via a simple 3 step download process for their MP3 player.

According to research, the number one reason why people quit exercise programs is that the routines, location, and music become boring and repetitive. With the new player, new pre-loaded mixes created by the industry's top DJs and producers will be available on slotMusic cards or digital downloads throughout the year, allowing workouts to be continuously updated. All mixes can be digitally downloaded (dontquitmusic.com)
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SOURCE Universal Music Enterprises
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