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Unilever Unveils Promise(R) SuperShots(R) for Blood Pressure, the First Functional Shot to Increase Daily Potassium Intake to Help Reduce the Risk of High Blood Pressure
Date:7/7/2008

with this disease if more Americans would increase their consumption of potassium and lower their intake of sodium each day," said Katherine Brooking, MS, Registered Dietitian.

According to a scientific statement from the American Heart Association's Nutrition Committee, daily intake of 4,700 mg of potassium is an effective dietary change to lower blood pressure. Diets high in potassium help to remove excess sodium from the body. More than 30 studies and several meta- analyses of these studies have shown that increasing dietary potassium levels to a target of 4,700 mg a day, as part of a diet low in sodium, can reduce blood pressure across a range of ages and ethnic backgrounds.(3,4,5)

The DASH (Dietary Approaches to Stop Hypertension) eating plan provides 4,700 mg of potassium per day for a 2,100 calorie diet.(6) The DASH dietary pattern is now recommended by all U.S. health organizations as an effective dietary pattern for lowering blood pressure. DASH emphasizes fruits, vegetables, low-fat dairy products, whole grains, nuts and legumes. It is preferable to get potassium from the diet, as foods that are good sources of potassium usually contain other important nutrients.

Promise(R) SuperShots(R) are consistent with the DASH eating plan since they are made with fruit, contain a good source of potassium per serving, are low in sodium, and are fat and cholesterol free.

"Promise(R) SuperShots(R) were designed to help adults who are concerned about managing their risk of high blood pressure by adding more potassium to their diet," said Douglas Balentine, Ph.D., Director of Nutrition and Health at Unilever North America. "Many Americans find it hard to not only get enough potassium but also from the recommended sources. This product line fits with the DASH eating plan and is an easy and convenient way to get closer to the recommended daily amount of potassium. This new product innovation is an example of Unilever's commitment to helping peopl
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SOURCE Unilever
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