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UniCare Introduces Consumer-Driven Health Products to Give Consumers a Bigger Role in Health Care Decisions
Date:10/1/2007

enroll in a program with a health coach, successfully complete a smoking cessation program or make other healthy lifestyle choices, they could be eligible to earn additional dollars in their health account to use for health care costs. These additional dollars could range from $50 to $200 depending on the employer, the plan and eligibility requirements. These unique features, combined with UniCare's network strength, innovative provider partnerships, local presence and brand name will provide unparalleled value to consumers.

"We know that a significant portion of health care costs are related to personal behaviors, such as smoking, poor nutrition and sedentary lifestyles. With our Solaura portfolio of products and services, we're helping to empower consumers through unique and robust online tools and incentives that encourage and reward them for choosing to live healthier lifestyles," Casey said.

Early evidence about consumer-driven health plans points to increased healthy behaviors by those who have chosen a health reimbursement account, health savings account, or health incentive account. According to a recently completed study by Knowledge Networks (August, 2007), consumers in these plans were found to be:

-- 17 percent more likely to participate in an exercise program than those

enrolled in non-CDHP programs

-- 15 percent more likely to participate in a stress management program

-- 14 percent more likely to participate in a smoking cessation program

-- 29 percent more likely to save for future medical expenses

-- 20 percent more likely to track their health care expenses

Additionally, consumers with chronic conditions are more likely to follow their treatment regimens. According to UniCare medical director Robert Sorrenti, M.D., "This is a telling figure for both members and their employees - because consumers with these conditions (such as diabetes or high blood pressure) generally have complex, sometimes
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SOURCE UniCare
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