Navigation Links
Unethical advertising at launch of antidepressants
Date:5/2/2013

The new feature of the antidepressant drugs of the 1990s was that they had milder side-effects than their predecessors. Combined with aggressive marketing, this meant that annual sales in Sweden increased from just under EUR 18 million to over EUR 100 million in the space of just a few years.

Most countries have an established system for self-regulation of pharmaceuticals advertising. Sweden has been held up internationally as a good example. The Swedish pharmaceutical industry's trade organisation appoints an information examiner to monitor the marketing to ensure it doesn't violate established ethical guidelines. There is also a board appointed by the industry that deals with complaints. Misleading advertising usually results in a fine.

"The system of self-regulation was established in 1969 in Sweden, but this is the first academic study of how it really works", says Shai Mulinari, who is a researcher in both social sciences and biomedicine.

Together with a colleague, he has gone through all the advertising for antidepressants published in the professional journal for doctors, The Swedish Medical Journal, between 1994 and 2003. In the study, they found that 34 per cent of all adverts had been judged as misleading by the industry's self-regulation system.

"The figure should really have been even higher because we discovered that a large amount of misleading advertising had passed through the review process unnoticed. For example, many advertisements that were not picked up contained exaggerated claims about the effects of the drugs", said Shai Mulinari.

The fact that one third of all advertising failed the review process can, on the one hand, be regarded as a sign that the industry's self-regulation functions fairly well. On the other hand, in Shai Mulinari's view, the system can be perceived as toothless:

"The consequences of being convicted were marginal. In total, only 0.009 per cent of sales revenue went to fines for unethical marketing", he said.

Today, the level of the fines has been raised, but Shai Mulinari still believes there is reason to look more closely at how well the industry's self-regulation of advertising really works.

For example, according to the Lund University study it took an average of 15 weeks from the publication of the unethical advertising to the announcement of a verdict. During that time, the advertisement could in theory have been published in the journal 15 times. Another problem identified by the researchers was that only 12 per cent of the reports were initiated by doctors and only 8 per cent by the Medical Products Agency. In other cases, it was business competitors who reported one another or the reports were initiated by the industry's information examiner.

"It is important that doctors and the Medical Products Agency report impropriety, otherwise all responsibility is placed on the industry", said Shai Mulinari, who thinks the review process for the pharmaceutical industry's marketing is discussed far too little in Sweden compared with many other countries.


'/>"/>

Contact: Shai Mulinari
Shai.mulinari@genus.lu.se
46-737-343-316
Lund University
Source:Eurekalert

Related medicine news :

1. PotLocator Strikes Gold In Advertising Outreach to Copper State
2. Vertical Health and Psych Central Announce Strategic Partnership—Combining Best-in-Class Content with Best-in-Class Advertising and Promotion Solutions
3. Medical Advertising Agency bryantBROWN Healthcare Announces Expansion in Writing Services
4. Medical Advertising Agency bryantBROWN Healthcare Introduces Targeted Point-of-Care Promotions to Help Law Firms Connect More Directly With Patients and Caregivers
5. Pharmaceutical advertising down but not out
6. Aggressive advertising makes for aggressive men
7. Five Companies and Agencies Celebrate Award-Wins Showcasing Their Advertising Expertise with Vanity 800 Numbers
8. Online Advertising Website Promotes Itself.
9. Rinck Advertising Hires Five New Staff Members
10. MileageAds Online Advertising Network Now Accepting Publishers and Advertisers
11. eHealthcare Solutions Adds New Publisher Partners to Premium Advertising Network
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/20/2017)... (PRWEB) , ... January 20, 2017 , ... “Code Word: Chocolate Biscuit”: a biographical account ... Word: Chocolate Biscuit” is the creation of published author, Marlyn Ivey, born in Lynn Haven, ... he went to school and at 19 years of age, he joined the Navy and ...
(Date:1/20/2017)... ... , ... “Journey to Christmas:” a beautiful and enchanting tale that teaches children the true meaning ... of three in Oklahoma City, and a devoted woman of faith. , “Becoming a ... in the back of my mind for years, but actually doing it might have been ...
(Date:1/19/2017)... ... ... the Centers for Medicare & Medicaid Services (CMS) announced over 359,000 clinicians are ... who participate in APMs are paid for the quality of care they give to ... a system that delivers better care and one in which clinicians work together to ...
(Date:1/19/2017)... ... ... the cold weather here, many people will have to clear snow with snow blowers or ... snow, but they can be dangerous when used incorrectly. That’s why Amica Insurance ... use of snow blowers:, , When removing wet snow or debris ...
(Date:1/19/2017)... Melville, New York (PRWEB) , ... January 19, ... ... state–of-the-art high definition dynamic telemedicine solutions, has recently unveiled impressive transportable capabilities with ... this newly designed product is an extension to RMT technology that delivers HD, ...
Breaking Medicine News(10 mins):
(Date:1/19/2017)... global  pacemaker market  is expected to reach USD 12.3 billion by 2025, according ... cardiac conditions coupled with the availability of medical coverage is a key driving ... devices are supporting the expansion of this vertical. ... ... Logo ...
(Date:1/19/2017)... Jan. 18, 2017  ViewRay, Inc. (Nasdaq: ... and only clinical MRI-guided radiation therapy system, announced today ... approximately $26.1 million through a private placement of ... led the financing and was joined by certain ... and Kearny Venture Partners, and an additional new ...
(Date:1/19/2017)... Calif. , Jan. 18, 2017  Magnetic ... solutions has entered into an agreement with inviCRO ... the Momentum MPI imaging system based on inviCRO,s ... will be distributed as a complete MPI solution ... enable quantitative nanoparticle or cell imaging in vivo. ...
Breaking Medicine Technology: