Navigation Links
Unethical advertising at launch of antidepressants
Date:5/2/2013

The new feature of the antidepressant drugs of the 1990s was that they had milder side-effects than their predecessors. Combined with aggressive marketing, this meant that annual sales in Sweden increased from just under EUR 18 million to over EUR 100 million in the space of just a few years.

Most countries have an established system for self-regulation of pharmaceuticals advertising. Sweden has been held up internationally as a good example. The Swedish pharmaceutical industry's trade organisation appoints an information examiner to monitor the marketing to ensure it doesn't violate established ethical guidelines. There is also a board appointed by the industry that deals with complaints. Misleading advertising usually results in a fine.

"The system of self-regulation was established in 1969 in Sweden, but this is the first academic study of how it really works", says Shai Mulinari, who is a researcher in both social sciences and biomedicine.

Together with a colleague, he has gone through all the advertising for antidepressants published in the professional journal for doctors, The Swedish Medical Journal, between 1994 and 2003. In the study, they found that 34 per cent of all adverts had been judged as misleading by the industry's self-regulation system.

"The figure should really have been even higher because we discovered that a large amount of misleading advertising had passed through the review process unnoticed. For example, many advertisements that were not picked up contained exaggerated claims about the effects of the drugs", said Shai Mulinari.

The fact that one third of all advertising failed the review process can, on the one hand, be regarded as a sign that the industry's self-regulation functions fairly well. On the other hand, in Shai Mulinari's view, the system can be perceived as toothless:

"The consequences of being convicted were marginal. In total, only 0.009 per cent of sales revenue went to fines for unethical marketing", he said.

Today, the level of the fines has been raised, but Shai Mulinari still believes there is reason to look more closely at how well the industry's self-regulation of advertising really works.

For example, according to the Lund University study it took an average of 15 weeks from the publication of the unethical advertising to the announcement of a verdict. During that time, the advertisement could in theory have been published in the journal 15 times. Another problem identified by the researchers was that only 12 per cent of the reports were initiated by doctors and only 8 per cent by the Medical Products Agency. In other cases, it was business competitors who reported one another or the reports were initiated by the industry's information examiner.

"It is important that doctors and the Medical Products Agency report impropriety, otherwise all responsibility is placed on the industry", said Shai Mulinari, who thinks the review process for the pharmaceutical industry's marketing is discussed far too little in Sweden compared with many other countries.


'/>"/>

Contact: Shai Mulinari
Shai.mulinari@genus.lu.se
46-737-343-316
Lund University
Source:Eurekalert

Related medicine news :

1. PotLocator Strikes Gold In Advertising Outreach to Copper State
2. Vertical Health and Psych Central Announce Strategic Partnership—Combining Best-in-Class Content with Best-in-Class Advertising and Promotion Solutions
3. Medical Advertising Agency bryantBROWN Healthcare Announces Expansion in Writing Services
4. Medical Advertising Agency bryantBROWN Healthcare Introduces Targeted Point-of-Care Promotions to Help Law Firms Connect More Directly With Patients and Caregivers
5. Pharmaceutical advertising down but not out
6. Aggressive advertising makes for aggressive men
7. Five Companies and Agencies Celebrate Award-Wins Showcasing Their Advertising Expertise with Vanity 800 Numbers
8. Online Advertising Website Promotes Itself.
9. Rinck Advertising Hires Five New Staff Members
10. MileageAds Online Advertising Network Now Accepting Publishers and Advertisers
11. eHealthcare Solutions Adds New Publisher Partners to Premium Advertising Network
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/13/2016)... ... February 13, 2016 , ... ... Society (INS) states that vein visualization technology should be used to ensure patient ... around the world, the INS Standards mandate the use of vein visualization technology ...
(Date:2/13/2016)... ... 13, 2016 , ... When an Au Pair comes all the way around the ... in for and they are often worried things won’t go well. More often than not, ... year’s Au Pair of the Year winner’s all commented how their Au Pairs have become ...
(Date:2/13/2016)... ... February 13, 2016 , ... DDi ... Management Solution Providers list for its expertise in eClinical Solutions. DDi has built ... serve the technology needs of global clients. DDi provides smarter technology for Clinical ...
(Date:2/12/2016)... , ... February 12, 2016 , ... Mystic Buddha Publishing ... in Blue SKies Buddha, the biography of Rama - Dr. Frederick Lenz. ... story, the love of a Buddhist teacher for teaching and helping others. Valentine’s ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... initiative—the Siemens Foundation-PATH Ingenuity Fellowships—to develop the advanced skills needed to introduce ... from U.S. universities who will draw from Siemens’ deep knowledge of product ...
Breaking Medicine News(10 mins):
(Date:2/12/2016)... , Maharashtra, February 12, 2016 ... Market research report titled Chronic Inflammation Global Clinical ... a snapshot of the global clinical trials landscape ... clinical trials by Region, Country (G7 & E7), ... point status and reviews top companies involved and ...
(Date:2/11/2016)... Feb. 11, 2016 Stem cells are primitive ... by self-renewal and the capacity to differentiate into mature ... discovery, as the first mouse embryonic stem cells were ... until 1995 that the first culturing of embryonic stem ... were not produced until 2006 As a result of ...
(Date:2/11/2016)... SAN FRANCISCO , Feb. 11, 2016  Kindred ... focused on saving and improving the lives of pets, ... Technical Section of the New Animal Drug Application (NADA) ... the pivotal field study (KB0120) of Zimeta for the ... by the Company. --> ...
Breaking Medicine Technology: