CHAPEL HILL, N.C., April 15 /PRNewswire/ -- "When we fail to win business, these events become sales autopsies. We probe why they went with another vendor, and in the process, we gain a tremendous amount of competitive intelligence." This situation described by a company manager illustrates a late response to gathering critical CI. Whereas, a successful world-class company would gather this information proactively and act on it to strategically develop competitive edge.
Best Practices, LLC's analytical approach provides benchmarks and
insights that managers and executives can use to build and sustain
high-performing, well-recognized CI organizations. The study discusses how
top companies achieve long-term CI success through thoughtful development
of each major program element including:
-- Organizational Structure and alignment-optimal fit within the
-- Resource levels - adequate budget, competent staff and effective
-- Leadership - ideal role of CI head
-- CI activities, tools and techniques- creating high impact analyses
-- Stakeholder relationships- integrating CI with internal customers and
-- Best Practices - demonstrating and promoting CI value
In addition to helping executives understand how to build an effective CI program, the study presents proven methods for increasing the quality and value of an existing CI groups. The report presents data for the full benchmark class and pharmaceutical segment and is based on insights gathered from 54 companies representing more than 12 different industries. Participants included Amgen, Boeing, Eli Lilly, Fidelity Investments, IBM, Merck, Procter & Gamble, Kraft and Wyeth.
A complimentary summary of "Building & Sustaining Impactful Competitive
Intelligence Organizations" is available at
|SOURCE Best Practices, LLC|
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