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Underage youth drinking concentrated among small number of brands
Date:2/11/2013

alcohol, and about 22 percent engage in heavy episodic drinking. At least 14 studies have found that the more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, or if they are already drinking, to drink more.

The researchers surveyed 1,032 youth ages 13-20 via an Internet-based survey instrument. Respondents were asked about their past 30-day consumption of 898 brands of alcohol among 16 alcoholic beverage types, including the frequency and amount of each brand consumed in the past 30 days.

"We now know, for the first time, what alcohol brands and which companies are profiting the most from the sale of their products to underage drinkers," said lead study author Michael Siegel, MD, MPH, professor of Community Health Sciences at the Boston University School of Public Health. "The companies implicated by this study as the leading culprits in the problem of underage drinking need to take immediate action to reduce the appeal of their products to youth."


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Contact: Tim Parsons
tmparson@jhsph.edu
410-955-6878
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

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