Navigation Links
Underage youth drinking concentrated among small number of brands
Date:2/11/2013

A relatively small number of alcohol brands dominate underage youth alcohol consumption, according to a new report from researchers at the Boston University School of Public Health and the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. The report, published online by Alcoholism: Clinical & Experimental Research, is the first national study to identify the alcohol brands consumed by underage youth, and has important implications for alcohol research and policy.

The top 25 brands accounted for nearly half of youth alcohol consumption. In contrast, adult consumption is nearly twice as widely spread among different brands. Close to 30 percent (27.9%) of underage youth sampled reported drinking Bud Light within the past month; 17 percent had consumed Smirnoff malt beverages within the previous month, and about 15 percent (14.6%) reported drinking Budweiser in the 30-day period:

Rank, Brand Reported Use in Previous 30 Days Among Underage Youth

1. Bud Light 27.9%

2. Smirnoff Malt Beverages 17.0%

3. Budweiser 14.6%

4. Smirnoff Vodkas 12.7%

5. Coors Light 12.7%

6. Jack Daniel's Bourbons 11.4%

7. Corona Extra 11.3%

8. Mike's 10.8%

9. Captain Morgan Rums 10.4%

10. Absolut Vodkas 10.1%

Of the top 25 consumed brands, 12 were spirits brands (including four vodkas), nine were beers, and four were flavored alcohol beverages.

"For the first time, we know what brands of alcoholic beverages underage youth in the U.S. are drinking," said study author David Jernigan, PhD, CAMY director. "Importantly, this report paves the way for subsequent studies to explore the association between exposure to alcohol advertising and marketing efforts and drinking behavior in young people."

Alcohol is responsible for 4,700 deaths per year among young people under the age of 21. More than 70 percent of high school students have consumed alcohol, and about 22 percent engage in heavy episodic drinking. At least 14 studies have found that the more young people are exposed to alcohol advertising and marketing, the more likely they are to drink, or if they are already drinking, to drink more.

The researchers surveyed 1,032 youth ages 13-20 via an Internet-based survey instrument. Respondents were asked about their past 30-day consumption of 898 brands of alcohol among 16 alcoholic beverage types, including the frequency and amount of each brand consumed in the past 30 days.

"We now know, for the first time, what alcohol brands and which companies are profiting the most from the sale of their products to underage drinkers," said lead study author Michael Siegel, MD, MPH, professor of Community Health Sciences at the Boston University School of Public Health. "The companies implicated by this study as the leading culprits in the problem of underage drinking need to take immediate action to reduce the appeal of their products to youth."


'/>"/>

Contact: Tim Parsons
tmparson@jhsph.edu
410-955-6878
Johns Hopkins University Bloomberg School of Public Health
Source:Eurekalert

Related medicine news :

1. Underage Drinkers Can Easily Order Alcohol From the Internet
2. Non 12 Step Addiction Rehab Pioneer Dr. A.R. Mohammad of Inspire Malibu Announces Campaign to Raise Awareness about Underage Drinking
3. Job injuries among youth prompt calls for better safety standards
4. Being left out puts youths with special needs at risk for depression
5. Majority of states fail to address youth exposure to alcohol marketing
6. Mayo Clinic, youth mental health experts, publish new guidelines to treat childhood aggression
7. Resistance Band Training Expert Dave Schmitz in Canton, CT for Live Youth Fitness Event Today
8. Meeting of Top Youth Fitness Professionals Wraps Up in Canton, CT
9. New study finds increase in track-related injuries among youth in the United States
10. Multiracial youths show similar vulnerability to peer pressure as whites
11. Expert panel calls for new research approach to prevent youth violence
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/12/2016)... ... 2016 , ... According to an article published February 4th on ... portion of hernia repairs throughout the United States. Commenting on this article, Beverly Hills ... this trend has not only been expected, but it seems to be a natural ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... announced a new initiative—the Siemens Foundation-PATH Ingenuity Fellowships—to develop the advanced skills ... recruit top students from U.S. universities who will draw from Siemens’ deep ...
(Date:2/12/2016)... Church, VA (PRWEB) , ... February 12, 2016 ... ... Store?, Feb. 29, 2016 — 1:30 p.m. – 3:00 p.m. EST, http://www.fdanews.com/fixeddosecombination ... issue in the life cycle of pharmaceutical products, garnering increased attention from all ...
(Date:2/12/2016)... ... ... Coco Libre, the maker of coconut water beverages with a purpose, is ... Coco Libre will offer musicians and celebrities the company’s signature Organic Coconut Water, a ... suite, held this year at the W Hollywood Hotel, has become a pre-show “must” ...
(Date:2/12/2016)... ... February 12, 2016 , ... Itopia, a ... the integration of Clarity Intelligence Platform (CIP) into Cielo®, a discovery, migration and ... intelligence (BI) to their small and medium business (SMB) clients. , ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... YORK , Feb. 11, 2016 ... instruments commonly used in laboratories. These may range from ... condensers. Laboratory glassware is made from borosilicate glass because ... Laboratory plasticware, on the other hand, started gaining popularity ... it was easier to replace glass with plastic in ...
(Date:2/11/2016)... , Feb. 11, 2016   Health 2.0 ... of new health technologies, announced today " 10 Year ... in health tech over the past ten years.   ... nearly a decade, Health 2.0 has served as the ... and connected with thousands of technologies, companies, innovators, and ...
(Date:2/11/2016)... AAIPharma Services Corp./Cambridge Major Laboratories, Inc. ... development services for the pharmaceutical and biotechnology industries, ... in its Charleston, SC ... recent investments. Charleston ... with small-scale lyophilization. The site has invested in ...
Breaking Medicine Technology: