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Under the Canopy(R) Turns a New Leaf With 2008 Spring Season
Date:3/6/2008

Eco-Fashion Pioneer Launches New Home Collection Donates Proceeds to Rainforest Foundation and Promotes Natural Cancer

Prevention

BOCA RATON, Fla., March 6 /PRNewswire/ -- Under the Canopy(R), the premier organic lifestyle brand, launches its cutting edge 2008 Spring Season with a firm commitment to environmental and social responsibility.

Launch of Luxury Home Fashion Collection at Natural Products Expo West

Under the Canopy's 2008 Spring Season includes the launch of "Canopy," a luxury organic home fashion collection http://www.underthecanopy.com/homeproducts.htm. The new line includes duvets, pillows, shams, blankets, sheets and towels made from 100% organic cotton. All dyes are low-impact and eco-friendly. The Canopy Collection will be showcased at the Natural Products Expo West to be held March 14-16 at Anaheim Convention Center in California.

"It is a little known fact that there are actually two pounds of pesticides in the average cotton sheet. Regular cotton is the most-sprayed crop [with pesticides]," said Under the Canopy founder Marci Zaroff. "We truly believe that 'organic is the new luxury,' especially when it comes to the home, and we are proud to be in the marketplace with such a standout product."

Under the Canopy will be showcasing 15 outfits from its apparel collection at the ThinkVitality Fashion Show on Saturday, March 15. Additionally, the organic fashion line is a sponsor of the event. Of note for this season is Under the Canopy's launch into several major retailers and catalogs specifically Macy's (baby products), CB2 (home collection), Origins (spa collection) and Red Envelope (robes).

Alliance with Rainforest Foundation

During the months of April and May, Under the Canopy will donate 10% of all online proceeds of their "Green is Groovy" tee ($28.00) to the Rainforest Foundation.

"Over 50% of life on this planet and over 80% of the oxygen we breath comes from 'under the canopy' of the world's rainforests, said Zaroff. "We are very excited to be collaborating with such a reputable organization that shares our commitment to preserving the rainforest and securing the rights of its indigenous inhabitants."

Under the Canopy has created a limited edition tee to be offered as the official t-shirt for the Rainforest Foundation Fund's Carnegie Hall Benefit Concert on May 8.

"Under the Canopy shares the vision of the Rainforest Foundation to preserve the rainforest's delicate ecosystem while securing the rights of it indigenous peoples," notes Lene Ostergaard, Executive Director, Rainforest Foundation US. "We are immensely grateful that Under the Canopy follows their values and words through actions that help us make a difference."

Breast Cancer Benefit + Participation in Think Vitality Fashion Show

Under the Canopy is one of over 20 leading eco-fashion companies coming together to deliver a singular message of healthy living and preventing disease naturally with a goal of raising $200,000 to benefit breast cancer research and prevention organization Susan G. Komen for the Cure. Under the Canopy is featured in a press conference and DVD presentation prior to the Vitality Fashion Show at the Natural Products Expo.

Under the Canopy's mission is to make a positive impact on the planet and to demonstrate that modern style and high quality need not be mutually exclusive with environmental and social responsibility. For more information, please visit http://www.underthecanopy.com


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SOURCE Under the Canopy
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