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Under Armour Launches UA Freedom Initiative in Celebration of Independence Day
Date:6/30/2010

A Leading Performance Brand Unveils Military-Inspired Website on July 2nd to Expand Support of US Armed Forces and Public Safety Officials

Baltimore, MD (PRWEB) June 30, 2010 -- Under Armour, (NYSE:UA) the Baltimore-based leader in performance apparel, footwear and accessories today announced the July 2nd launch of UA Freedom™, a brand initiative developed to honor and support US Military and public safety officials. The UA Freedom initiative will include a comprehensive website located at http://www.underarmour.com/freedom as well as offer continuous monetary, product and volunteer support to military troops, police officers, firefighters and paramedics at home and abroad.

The center of UA Freedom will revolve around an interactive website called UA CENTCOM, the military term for central communication. Upon visiting the site, users will have the opportunity to join the effort by purchasing exclusive apparel, gifting a wounded service member with a backpack, volunteer for upcoming events and share stories of personal triumph. The site will also feature the “Faces of Freedom,” which will highlight the inspiring stories of our nation’s heroes and wounded warriors.

Through the brand’s partnership with the Wounded Warrior Project, a non-profit organization that provides programs and services for injured service members, Under Armour will create specially designed Wounded Warrior Project apparel that can be purchased though the UA Freedom website. A portion of these proceeds will be donated to the Wounded Warrior Project and aid in their mission of honoring and empowering wounded warriors. Consumers will also have the opportunity to purchase an Under Armour Wounded Warrior Project Backpack that will be presented directly to an injured service member
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