In DISTRACTED Jackson demonstrates that the erosion of attention began with the development of communication and transportation technologies in the late 1800's. The introduction of the telegram meant that people could communicate across the globe almost instantaneously, and the advent of railroads and steamships allowed people to travel the world at unprecedented speeds. These developments changed the way that people viewed the world in terms of time and space. In today's world, this altered perspective has been greatly accelerated. Cell phones, e-mails, and numerous other devices compete for our attention. Because of this constant nagging, it becomes nearly impossible to utilize our capacity for sustained attention, and the implications are felt in business, the home, and society at large.
Jackson notes that the average worker switches tasks every three minutes and once interrupted takes nearly half an hour to go back to the original task. Families and friends find it increasingly difficult to meet face-to-face and even more difficult to do so without interruption or willful multitasking. News segments bombard us with superficially simple pieces of information. We have essentially been ushered into a world of constant distraction in which reflective thinking and undivided attention (single-tasking) has become exceedingly rare.
This is a dangerous path to follow. Analytical reasoning exams show that children and college graduates have a decreased capacity for rigorous thought and analysis. These are important skills for running businesses, making informed political decisions, and innovating new ideasall of which are necessary compo
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| Contact: Jill Maxick jmaxick@prometheusbooks.com 800-853-7545 Prometheus Books Source:Eurekalert |