Navigation Links
UTSA study finds ovulating women perceive sexy cads as good dads

(San Antonio)Nice guys do finish last at least when it comes to procreation according to a study from The University of Texas at San Antonio that answers the question of why women choose bad boys.

Research from Kristina Durante, assistant professor of marketing at The University of Texas at San Antonio (UTSA) College of Business, finds that hormones associated with ovulation influence women's perceptions of men as potential fathers.

"Previous research has shown in the week near ovulation women become attracted to sexy, rebellious and handsome men like George Clooney or James Bond," said Durante. "But until now it was unclear why women would ever think it's wise to pursue long-term relationships with these kinds of men."

In the first study women viewed online dating profiles of either a sexy man or a reliable man during periods of both high and low fertility. Participants were asked to indicate the expected paternal contribution from the men if they had a child together based on how helpful the man would be caring for the baby, shopping for food, cooking and contributing to household chores. Near ovulation women thought that the sexy man would contribute more to these domestic duties.

"Under the hormonal influence of ovulation, women delude themselves into thinking that the sexy bad boys will become devoted partners and better dads," explained Durante. "When looking at the sexy cad through ovulation goggles, Mr. Wrong looked exactly like Mr. Right."

In another study women interacted directly with male actors who played the roles of sexy cad and reliable dad once during ovulation and again at low fertility. Again, ovulating women thought that the sexy cadbut not the reliable dadwould contribute more to childcare, but only if she were his partner.

"When asked about what kind of father the sexy bad boy would make if he were to have children with another woman, women were quick to point out the bad boy's shortcomings," said Durante. "But when it came to their own child, ovulating women believed that the charismatic and adventurous cad would be a great father to their kids."

"While this psychological distortion could be setting some women up to choose partners who are better suited to be short-term mates, missing a mating opportunity with a sexy cad might be too costly for some women to pass up," said Durante. "After all, you never know if he could be the 'one'."

"Ovulation Leads Women to Perceive Sexy Cads as Good Dads," was published in the Journal of Personality and Social Psychology. Durante's coauthors include the University of Minnesota's Vladas Griskevicius, Jeffry A. Simpson and Stephanie M. Cant and Norman Li from Singapore Management University.


Contact: Wendy Frost
University of Texas at San Antonio College of Business

Related medicine news :

1. Clemson professor awarded nearly $600,000 4-year grant to study language of plants
2. Button Batteries Sending More Kids to ER: Study
3. In Rat Study, Eye Device Shows Promise for Restoring Sight
4. Back Pain Therapy Often Yields Early Benefits: Study
5. Georgetown physician leads national resveratrol study for Alzheimers disease
6. New type of retinal prosthesis could better restore sight to blind, Stanford study says
7. Automated insulin dosage titration system demonstrates positive clinical study results
8. Blacks Less Likely to Get Help on Scene After Cardiac Arrest: Study
9. Sooner Is Better for Controlling Obese Kids Weight: Study
10. Study shows benefit of new maintenance therapy for multiple myeloma
11. First, Second Kidney Transplants Have Similar Success: Study
Post Your Comments:
(Date:10/12/2015)... ... October 12, 2015 , ... To help ... its charitable donation to the National Breast Cancer Foundation. The National Breast Cancer ... breast cancer through early detection, education, and support services. , The annual campaign ...
(Date:10/12/2015)... ... October 12, 2015 , ... SQM Group ... a contact channel benchmarking study. Be a part of this insightful ... for improving customer experience, customer journey, contact channel execution and intelligence, workforce optimization, ...
(Date:10/12/2015)... ... ... Holcomb – Kreithen Plastic Surgery and MedSpa, PLLC (“Holcomb – Kreithen”), one of ... Surgery University,” an educational series of mini seminars covering aesthetic and plastic surgery options, ... Saturday, October 24, 2015. , The goal of the event is to provide hands-on ...
(Date:10/12/2015)... ... October 12, 2015 , ... The Asthma and ... Engagement Award by the Patient-Centered Outcomes Research Institute (PCORI) for a new project ... , The project, entitled “Training Patients with Asthma to Understand and Participate in ...
(Date:10/12/2015)... ... October 12, 2015 , ... International law firm Greenberg ... with the U.S. Biomedical Advanced Research and Development Authority (BARDA) reported to be ... ReCell® Autologous Cell Harvesting Device under a U.S. mass casualty preparedness program. ...
Breaking Medicine News(10 mins):
(Date:10/12/2015)... New York , October 12, 2015 ... (FMI) delivers key insights on the global vital signs monitoring ... Devices Market: Global Industry Analysis and Opportunity Assessment 2015-2025." The ... at a healthy CAGR of 9.5% and 9.2% in terms ... to factors, regarding which FMI offers major insights in detail ...
(Date:10/12/2015)... Oct. 12, 2015 Beginning October 1, 2015 ... Partner, the fastest growing practice management system for therapists, ... easily converts all patient diagnostic codes from the former ... --> --> Therapy Partner has ... mental health practitioners to easily understand the conversion to ...
(Date:10/12/2015)... , Oct. 12, 2015 Indivior PLC (LON: INDV) ... of Delaware granted the Company,s motion ... Abbreviated New Drug Application (ANDA) No. 205299 to market a ... and naloxone) Sublingual Film (CIII) in the United ... Since August 2013, Indivior has received Paragraph IV certifications ...
Breaking Medicine Technology: