Navigation Links
UT professor helps develop DinEX scale to measure restaurant appeal
Date:1/13/2011

What is it that makes you want to return to a restaurant again and again?

The food? The service? Atmosphere?

Sure.

But according to research spearheaded by John Antun, associate professor in the Department of Retail, Hospitality and Tourism and director of the Culinary Institute at the University of Tennessee, Knoxville, and Robert E. Frash Jr., chair of the HRT department at the College of Charleston (S.C.), there are two more factors that must be added to mix: the social experience and the availability of healthy menu options.

Antun and Frash Jr. collaborated with UT assistant professors Wanda Costen and Rodney Runyan to develop a 20-item scale called DinEX that can accurately predict whether diners will like a restaurant and return to it. Their research is being published in the current issue of the quarterly Journal of Foodservice Business Research.

"Given the research we did to develop and test DinEX, we're confident that this is the new generation of restaurant rating systems," Antun said. "Food, service and atmosphere have always been critical factors in a restaurant's success, but recent literature suggests restaurants have become a significant social outlet for people. And our research showed us diners also rank 'health' high among the factors that will determine whether or not they'll return to a restaurant."

Antun said DinEX can be used by restaurateurs to more accurately focus their marketing efforts, to build more fruitful relationships with their customers and to measure evolving dining trends in the marketplace and in their customers' priorities. In addition, he said, DinEx will be a useful tool for real estate professionals seeking the efficacious placement of restaurant properties.

The authors said a tool like DinEX can be especially helpful to businesspeople when tough economic conditions have forced people to curtail dining out.

According to the National Restaurant Association, the foodservice industry serves more than 130 million meals every day and people spend an average of 48 percent of their food dollars outside the home -- nearly double the amount spent 50 years ago. Yet, restaurant sales growth in the U.S. has been on the decline since 2004 and, for the first time, eating places are expected to see a negative 1.2 percent real growth change from 2008 to 2009.

The researchers assembled a small panel of restaurant owners and operators from several regions of the U.S. and asked each member to list "guest expectations" in the areas of food, service, atmosphere and social connectedness, as well as any other area they felt germane. Their list of 108 items was used to develop the first draft of a survey.

Six focus groups three groups of restaurant professionals and three groups of restaurant customers were then assembled to take the 108-item survey and critique it. The results produced a revamped 100-item survey.

The survey was then tested on the public and the results helped the researchers pare it down to 39 items. Finally, UT's Social Science Research Institute used the survey during a nationwide telephone poll.

In the end, the researchers trimmed the survey to 20 questions, making it "efficient and yet comprehensive" in measuring the five key desires of restaurant patrons: food, service, atmosphere, social and health.

"This small number of items will allow the scale to be readily utilized in almost any foodservice setting and, as such, be more willingly accepted by a greater percentage of the foodservice industry for which it was conceived," Antun said.


'/>"/>

Contact: Amy Blakely
amy.blakely@tennessee.edu
865-974-5034
University of Tennessee at Knoxville
Source:Eurekalert

Related medicine news :

1. ISSA Congratulates Seminar Professor John Schaeffer
2. Genealogical tourism redefining leisure travel market, professor says
3. K-State professor finds link between low oxygen levels in body and cancer-aiding protein
4. Decreasing health-care costs is focus of new informatics book by NJIT professor
5. Unequal leg length tied to osteoarthritis, says Queens professor
6. Evidence-based medicine theory can be applied to frequent flying says US professor
7. Sales are on the Rise for Professor McMurphy's Subliminal and Binaural Visualization iPhone Apps
8. "How Facebook Makes Lonely People Even Lonelier" Revealed by Distinguished University of Chicago Professor in Interview with Brian Vaszily on IntenseExperiences.com
9. NJIT professor heads panel studying sudden car acceleration
10. Linguistics professor examines manufacturers prescription drug websites
11. WPI computer science professor receives HP Labs Innovation Research Award
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/20/2017)... (PRWEB) , ... June 20, 2017 , ... Fresenius Vascular ... in minimally invasive techniques to treat and manage a wide range of vascular conditions, ... rebranding initiative. With more than 65 centers represented by more than 40 local brands, ...
(Date:6/20/2017)... ... June 20, 2017 , ... MindTouch , the leading ... proud to announce Touchpoints integrations. MindTouch Touchpoints easily integrate product documentation ... to provide a seamless customer experience. , Truly “plug and play,” Touchpoints are ...
(Date:6/20/2017)... ... June 20, 2017 , ... New, state-of-the-art magnetic ... is providing physicians with advanced capabilities for diagnosing and treating disease. , ... enabling doctors to get a more accurate look inside the patient’s body. The ...
(Date:6/20/2017)... ... June 20, 2017 , ... ... systems industry has been selected as the partner of choice by Amtrak to ... railroad service that provides medium- and long-distance intercity service in the contiguous United ...
(Date:6/20/2017)... Pass, OR (PRWEB) , ... June 20, 2017 ... ... Recently, on her nationally syndicated radio program, The Sharon Kleyne Hour Power of ... EyeMist®, Kleyne launched right in to the world’s water crisis and how it ...
Breaking Medicine News(10 mins):
(Date:6/2/2017)... -- NxStage Medical, Inc. (Nasdaq:  NXTM), a leading medical technology company focused ... positive biochemical outcomes related to more frequent hemodialysis with ... be presented at the ERA-EDTA Congress being held June ... The research was conducted by the ... Europe (KIHDNEy) Cohort team with ...
(Date:5/30/2017)... , May 30, 2017 Therapix Biosciences ... Company specializing in the development of cannabinoid-based drugs, ... a company overview at three upcoming scientific and ... Annual LD Micro Invitational: ... Date:                     ...
(Date:5/24/2017)...  ivWatch LLC today announced the launch of ... enable seamless integration of ivWatch,s groundbreaking IV infiltration ... and other devices. By integrating ivWatch technology into ... health care customers deliver a higher level of ... therapy. "The ivWatch OEM Board provides ...
Breaking Medicine Technology: