Navigation Links
UT professor helps develop DinEX scale to measure restaurant appeal
Date:1/13/2011

What is it that makes you want to return to a restaurant again and again?

The food? The service? Atmosphere?

Sure.

But according to research spearheaded by John Antun, associate professor in the Department of Retail, Hospitality and Tourism and director of the Culinary Institute at the University of Tennessee, Knoxville, and Robert E. Frash Jr., chair of the HRT department at the College of Charleston (S.C.), there are two more factors that must be added to mix: the social experience and the availability of healthy menu options.

Antun and Frash Jr. collaborated with UT assistant professors Wanda Costen and Rodney Runyan to develop a 20-item scale called DinEX that can accurately predict whether diners will like a restaurant and return to it. Their research is being published in the current issue of the quarterly Journal of Foodservice Business Research.

"Given the research we did to develop and test DinEX, we're confident that this is the new generation of restaurant rating systems," Antun said. "Food, service and atmosphere have always been critical factors in a restaurant's success, but recent literature suggests restaurants have become a significant social outlet for people. And our research showed us diners also rank 'health' high among the factors that will determine whether or not they'll return to a restaurant."

Antun said DinEX can be used by restaurateurs to more accurately focus their marketing efforts, to build more fruitful relationships with their customers and to measure evolving dining trends in the marketplace and in their customers' priorities. In addition, he said, DinEx will be a useful tool for real estate professionals seeking the efficacious placement of restaurant properties.

The authors said a tool like DinEX can be especially helpful to businesspeople when tough economic conditions have forced people to curtail dining out.

According to the National Restaurant Association, the foodservice industry serves more than 130 million meals every day and people spend an average of 48 percent of their food dollars outside the home -- nearly double the amount spent 50 years ago. Yet, restaurant sales growth in the U.S. has been on the decline since 2004 and, for the first time, eating places are expected to see a negative 1.2 percent real growth change from 2008 to 2009.

The researchers assembled a small panel of restaurant owners and operators from several regions of the U.S. and asked each member to list "guest expectations" in the areas of food, service, atmosphere and social connectedness, as well as any other area they felt germane. Their list of 108 items was used to develop the first draft of a survey.

Six focus groups three groups of restaurant professionals and three groups of restaurant customers were then assembled to take the 108-item survey and critique it. The results produced a revamped 100-item survey.

The survey was then tested on the public and the results helped the researchers pare it down to 39 items. Finally, UT's Social Science Research Institute used the survey during a nationwide telephone poll.

In the end, the researchers trimmed the survey to 20 questions, making it "efficient and yet comprehensive" in measuring the five key desires of restaurant patrons: food, service, atmosphere, social and health.

"This small number of items will allow the scale to be readily utilized in almost any foodservice setting and, as such, be more willingly accepted by a greater percentage of the foodservice industry for which it was conceived," Antun said.


'/>"/>

Contact: Amy Blakely
amy.blakely@tennessee.edu
865-974-5034
University of Tennessee at Knoxville
Source:Eurekalert

Related medicine news :

1. ISSA Congratulates Seminar Professor John Schaeffer
2. Genealogical tourism redefining leisure travel market, professor says
3. K-State professor finds link between low oxygen levels in body and cancer-aiding protein
4. Decreasing health-care costs is focus of new informatics book by NJIT professor
5. Unequal leg length tied to osteoarthritis, says Queens professor
6. Evidence-based medicine theory can be applied to frequent flying says US professor
7. Sales are on the Rise for Professor McMurphy's Subliminal and Binaural Visualization iPhone Apps
8. "How Facebook Makes Lonely People Even Lonelier" Revealed by Distinguished University of Chicago Professor in Interview with Brian Vaszily on IntenseExperiences.com
9. NJIT professor heads panel studying sudden car acceleration
10. Linguistics professor examines manufacturers prescription drug websites
11. WPI computer science professor receives HP Labs Innovation Research Award
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/9/2016)... (PRWEB) , ... December 09, 2016 , ... ... Ball at The Pierre Hotel in New York, NY, on December 3rd, to ... dignitaries and physicians attended the annual event, which raised over $1 million - ...
(Date:12/8/2016)... WV (PRWEB) , ... December 08, 2016 , ... ... it will become Quality Insights beginning January 1, 2017. The name change ... its commitment to measuring and improving health care quality. , “We are very ...
(Date:12/8/2016)... ... 08, 2016 , ... ZyDoc , a New York-based ... Data Capture Methods for Input to Electronic Health Records: A Comparative Usability Study” ... comparative usability study demonstrate that a dictation-based method (“NLP Entry”) using ZyDoc’s MediSapien™ ...
(Date:12/8/2016)... ... 2016 , ... With the increasing demand for dental implants, the National Association ... to inform dentists and patients about the safety issues related to dental restorations. According ... the U.S. is projected to reach $6.4 billion in 2018 with more than 30 ...
(Date:12/8/2016)... ... December 08, 2016 , ... ... continuity to its innovative Unified Instance Manager architecture, meeting the needs of ... new version optimizes the unattended auto-dialing system without agents, Presence Robodialer, provides ...
Breaking Medicine News(10 mins):
(Date:12/8/2016)... VIEW, Calif. , Dec. 8, 2016 IRIDEX ... intends to offer newly issued shares of common stock, $0.01 ... pursuant to an underwritten public offering.  The final terms of ... the time of pricing, and there can be no assurance ... IRIDEX expects to use the net proceeds it ...
(Date:12/8/2016)... Australia Glaucoma Surgery Devices Market Outlook ... "Australia Glaucoma Surgery Devices Market Outlook to 2022", ... Surgery Devices market. The report provides value, in ... average prices (USD) within market segement - Glaucoma ... shares and distribution shares data for each of ...
(Date:12/8/2016)... -- The global biosurgery market is expected to grow at ... 2016 to 2021. The market is poised to reach ... in 2016. The market is primarily driven by rising ... and spinal problems, increasing clearance of biosurgery products by ... management. In this report, the biosurgery market ...
Breaking Medicine Technology: