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USHEALTH Group Launches Marketing Program for Two Health Insurance Plans Targeting Latino Residents in Florida
Date:9/12/2008

FORT WORTH, Texas, Sept. 12 /PRNewswire/ -- Benjamin M. Cutler, Chairman and Chief Executive Officer of USHEALTH Group, Inc. (USHEALTH), a leading national health insurer providing affordable coverage to small business owners and the self-employed, announced today the launch of two health plans culturally adapted for the Hispanic market in Florida. The two plans offer a wide selection of healthcare coverages and options for cost-conscious consumers. The two plans and the corresponding marketing materials were specifically designed with the Florida Hispanic community in mind.

According to recent U.S. Census population statistics in 2006, Hispanics represent more than 20 percent of the population in Florida, and this growth rate is expanding rapidly. Unfortunately, this large population is also likely to be without healthcare coverage. Currently, the National Council of La Raza estimates that 33 percent of Latinos are without health insurance, and experts think this trend will continue to rise as the Hispanic population increases.

"Many traditional healthcare plans do not address the specific needs of the Hispanic market," said Cutler. "A family-oriented culture, Hispanics wants good, affordable healthcare coverage. In evaluating the needs of this thriving population, USHEALTH identified a variety of health care plans with value-priced coverage that are ideally suited for the Hispanic market. To build awareness of these products, USHEALTH has created a targeted marketing campaign to help inform Hispanic consumers about the range of health insurance plans that are especially tailored for them."

"We recognize that a huge segment of the Hispanic market in Florida is comprised of small business owners and self-employed businessmen and women who have a long term need for affordable health coverage," Cutler noted. "As such, they need a health plan that assures them of affordable coverage, not just for a few months, but for several years. Our fixed rate coverage ideally serves this unique need by allowing our customers to lock in a fixed rate for up to four years."

The plans offer an array of full major medical coverages with various co-insurance and deductible options and include a unique physician co-pay product, as well as, first dollar accident and critical illness coverages. The Company has also established a bilingual call center to service their Hispanic customers.

USHEALTH Group, Inc. is an insurance holding company primarily focused on individual health insurance for self-employed individuals and small business owners offered by certain of its insurance subsidiaries. These insurance products are primarily distributed through career agent organizations that are wholly owned subsidiaries. The Company's goal is to combine the talents of its employees and agents to market competitive and profitable insurance products and provide superior customer service in every aspect of operations. (http://www.ushealthgroup.com)


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SOURCE USHEALTH Group, Inc.
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