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US Whey Proteins Market to Reach 472.3 Million Pounds by 2015, According to New Report by Global Industry Analysts, Inc.
Date:6/1/2010

GIA announces the release of a comprehensive US & European report on Whey Proteins market. The US Whey Proteins market is anticipated to reach 472.3 million pounds by 2015, driven largely by functional advantages of whey proteins and surging demand from nutrition industry. Developments in technology of whey processing and investments in R&D are other major driving forces for the growth of the whey proteins market.

San Jose, California (Vocus) June 1, 2010 -- Whey has emerged from being a low-profile commodity used in livestock feed to a value-enhancing ingredient with numerous desirable nutritional and functional properties. Developments in technology of whey processing and investments in R&D have led to greater recognition and understanding of the underlying health benefits associated with whey products. Whey protein market momentum is primarily being driven by the functional advantages of whey proteins, isolates and concentrates. Buoyed by the surging popularity, whey has emerged to play a key role in the worldwide protein industry. Whey proteins play a vital role in the formulation of amino acid and protein profile in infant formulas, making it nutritionally similar to mother’s milk and thereby enhancing its nutritional value to infants.

The growing nutrition industry, which includes sports nutrition, dietary supplements, functional foods and clinical nutrition, is the principal driving force for the market growth. Moreover, high-end whey protein isolates (WPI), whey protein concentrates (WPC) and whey protein hydrolysates (WPH) are exhibiting substantial growth rates, owing to the rising demand from nutrition and health segments. With an enhanced focus on technological and functional properties, WPI, WPC and WPH are anticipated to widen their field and scope of application.

The United States and Europe dominate the global whey proteins market, as stated by the
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US Whey Proteins Market to Reach 472.3 Million Pounds by 2015, According to New Report by Global Industry Analysts, Inc.
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