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URAC Names Sensei for Weight Loss as a Finalist in First-Ever Best Practices in Consumer Empowerment and Protection Awards
Date:12/5/2007

Sensei to Showcase Its Winning Program at URAC Conference and Exhibit,

March 25-26, 2008

WASHINGTON, Dec. 5 /PRNewswire/ -- On November 29, URAC announced that a distinguished panel of judges has selected the finalists for its inaugural Best Practices in Consumer Empowerment and Protection Awards competition. The nation-wide competition attracted entries detailing innovative and proven programs that are enhancing patient safety and giving consumers more control over their health care. Winners represent health plans, pharmacy benefit management organizations, health care management companies and health information technology companies. Sensei for Weight Loss,(TM) Sensei, Inc., a Humana joint venture, was among the finalists eligible to receive further distinction as an award winner, to be announced in March, 2008.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071205/NYW096LOGO )

"The fact that Sensei for Weight Loss -- launched a mere two weeks ago, has been named a Finalist by URAC among such a distinguished list of nominees has been a tremendous validation for us," said Dr. Robert Schwarzberg, president and CEO of Sensei, a pioneer in mobile and Web-based wellness solutions based in Boca Raton FL.

Sensei for Weight Loss provides a next-generation approach to health and weight management with a Web 2.0 Internet experience synchronized with your handset, turning a consumer's mobile phone into their own "personal digital coach (PDC). "For employees facing rising health care costs and declining productivity due to weight-management problems, as well as for consumers in search of long-lasting results, Sensei for Weight Loss represents a practical and sustainable solution," said Dr. Schwarzberg.

Entries were judged by a distinguished panel of judges, chaired by epidemiologist Thomas W. Wilson, Ph.D., DrPH, Trajectory H
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SOURCE Sensei, Inc.
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