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URAC Names Sensei for Weight Loss as a Finalist in First-Ever Best Practices in Consumer Empowerment and Protection Awards
Date:12/5/2007

Sensei to Showcase Its Winning Program at URAC Conference and Exhibit,

March 25-26, 2008

WASHINGTON, Dec. 5 /PRNewswire/ -- On November 29, URAC announced that a distinguished panel of judges has selected the finalists for its inaugural Best Practices in Consumer Empowerment and Protection Awards competition. The nation-wide competition attracted entries detailing innovative and proven programs that are enhancing patient safety and giving consumers more control over their health care. Winners represent health plans, pharmacy benefit management organizations, health care management companies and health information technology companies. Sensei for Weight Loss,(TM) Sensei, Inc., a Humana joint venture, was among the finalists eligible to receive further distinction as an award winner, to be announced in March, 2008.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071205/NYW096LOGO )

"The fact that Sensei for Weight Loss -- launched a mere two weeks ago, has been named a Finalist by URAC among such a distinguished list of nominees has been a tremendous validation for us," said Dr. Robert Schwarzberg, president and CEO of Sensei, a pioneer in mobile and Web-based wellness solutions based in Boca Raton FL.

Sensei for Weight Loss provides a next-generation approach to health and weight management with a Web 2.0 Internet experience synchronized with your handset, turning a consumer's mobile phone into their own "personal digital coach (PDC). "For employees facing rising health care costs and declining productivity due to weight-management problems, as well as for consumers in search of long-lasting results, Sensei for Weight Loss represents a practical and sustainable solution," said Dr. Schwarzberg.

Entries were judged by a distinguished panel of judges, chaired by epidemiologist Thomas W. Wilson, Ph.D., DrPH, Trajectory HealthCare, LLC. The panel included the best and most widely recognized experts in program evaluation, care coordination, health information technology, employer and purchaser decision making and patient safety. Entries were blinded, then reviewed and scored by the judges based on objective criteria.

"The Best Practices awards and conference will be an opportunity for leaders in health care management to find out what premier companies are really doing to advance consumer protection and empowerment, " said Alan Spielman, URAC's president and CEO. "This is a first-of-its-kind conference with national scope that includes entries from health care management organizations big and small, across the health care spectrum."

About Sensei, Inc.

Headquartered in Boca Raton, FL, Sensei Inc. is a developer of innovative mobile and Web-based solutions that motivate and empower consumers to take charge of their well-being. Future programs that are planned include solutions for diabetes, hypertension, smoking, cardiovascular risk, stress and asthma. For more information, visit http://www.sensei.com.

About URAC

URAC, an independent, nonprofit organization, is well-known as a leader in promoting health care quality through its accreditation and certification programs. URAC offers a wide range of quality benchmarking programs and services that keep pace with the rapid changes in the health care system, and provide a symbol of excellence for organizations to validate their commitment to quality and accountability. Through its broad-based governance structure and an inclusive standards development process, URAC ensures that all stakeholders are represented in establishing meaningful quality measures for the entire health care industry. For more information, visit http://www.urac.org.

CONTACT: Lydia J. Voles

Maloney & Fox

646-356-8305

lvoles@maloneyfox.com


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SOURCE Sensei, Inc.
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