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UPDATE: Favorite California Firehouse Recipes Fill New Cookbook
Date:9/14/2009

LOS ANGELES, Sept. 14 /PRNewswire/ -- Firefighters can handle the heat both on the job and in the kitchen. Now you can serve up some of the same crowd-pleasing recipes that have quelled firefighters' appetites for generations. By purchasing the new Terry Farrell Firefighters Fund California Firehouse Cookbook, you'll get dozens of firehouse favorites - while also benefiting these local heroes and their families.

Created by the Fund and Jim Beam(R) - the world's No. 1-selling Bourbon - the cookbook is available for purchase now at participating retail locations across California (EDITORS: see table below for complete list of retailers). Jim Beam(R) will donate $9.99 from the sale of each cookbook to the Terry Farrell Firefighters Fund. Jim Beam(R) will make a minimum donation of $25,000. To celebrate the cookbook release, firefighters will prepare recipes from the cookbook at a barbecue during BevMo!'s 100th grand opening event from 11 a.m. to 5 p.m. on Oct. 24 in Torrance.

"Local firefighters and their long-standing kitchen camaraderie inspired this cookbook," says Paige Guzman, category lead, Jim Beam. "While we read a lot about what they do on the job, this cookbook offers a glimpse inside firehouse life and the traditions that bind them together."

The Fund provides equipment to underfunded fire stations, as well as scholarships and medical services to families of active, retired and deceased firefighters. The organization was established in memory of Chief Terry Farrell, who perished in the terrorist attacks on the World Trade Center along with 342 of his firefighter brethren.

"Cooking is a big part of firehouse life. We whip up meals for the whole crew and pass down recipes over the years," says Mike O'Connor, co-founder of the Fund's California chapter and member of the Escondido Fire Department. "Thanks to Jim Beam, we can share our traditions and give Californians a delicious way to show their appreciation to the firefighters who help keep them safe."

Firehouse Cookbook recipes range from "Geezer Salad" and "Jim Beam and Cola Barbequed Pork Ribs" to "Spicy Firehouse Chili" and "Fast Truck Chicken," served with a side of stories about the dishes. Renowned chef Wolfgang Puck also shows his support by sharing his barbecued pork ribs with spicy-sweet rub. Sherry Yard, Puck's executive pastry chef and a member of a firefighting family, contributed several recipes including one for warm chocolate truffle cakes.

The Fund launched a California chapter in 2008, which already has raised $30,000 and donated $5,000 to California firefighters and families in need. In August, the California chapter kicked off its scholarship program, helping family members of local firefighters attend college.

The cookbook is Jim Beam's latest show of support for the Terry Farrell Firefighters Fund. Jim Beam also provides financial donations and has dedicated a specialty bottle of Bourbon to the Fund. Nationally, Jim Beam(R) has raised $200,000 since 2005, and plans to donate an additional $100,000 this year by expanding commemorative bottle sales from the East Coast to 23 states. The iconic Bourbon brand is distributing more than 36,000 cases of Jim Beam(R) bottles bearing the Fund's emblem - representing a six-fold increase in cases from the previous year.

For more information on the Terry Farrell Firefighters Fund, please visit www.terryfarrellfundca.org or www.jimbeam.com.

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Larios(R) Gin, Whisky DYC(R), Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.

Jim Beam(R) Kentucky Straight Bourbon Whiskey, 40% Alc./Vol.

(C)2009 James B. Beam Distilling Co., Clermont, KY.

     Terry Farrell Firefighters Fund California Firehouse Cookbook Retail
                                   Locations

    Store Name             Address                  City, State  Zip
    ----------             -------                  ----------------
    Hi Time Wine Cellars   250 Ogle Street          Costa Mesa, CA  92627
    --------------------   ---------------          ---------------------
    Emilio's Beverage      17251 Lakewood Blvd.     Bellflower, CA  90706
     Warehouse
    -----------------      --------------------     ---------------------
    Ramirez Liquor         736 S. Soto Street       Los Angeles, CA  90023
    --------------         ------------------       ----------------------
    Remedy Liquor          1510 West Glenoaks       Glendale, CA  91201
                            Blvd.
    -------------          ------------------       -------------------
    Wally's                2107 Westwood Blvd.      Los Angeles, CA  90025
    -------                -------------------      ----------------------
    Scolari's              2121 Spring Street       Paso Robles, CA  93446
    ---------              ------------------       ----------------------
    Scolari's              555 Five Cities Drive    Pismo Beach, CA  93449
    ---------              ---------------------    ----------------------
    Scolari's              1321 Johnson Drive       San Luis Obispo, CA  93401
    ---------              ------------------       --------------------------
    Scolari's              222 N. Milpas            Santa Barbara, CA  93103
    ---------              -------------            ------------------------
    HOWS Markets           5300 Lankershim Blvd.    N. Hollywood, CA  91601
    ------------           ---------------------    -----------------------
    HOWS Markets           4848 West 190th Street   Torrance, CA  90503
    ------------           ----------------------   -------------------
    HOWS Markets           30745 Pacific Coast      Malibu, CA
                            Highway
    ------------           -------------------      ----------
    HOWS Markets           11900 Balboa Blvd.       Granada Hills, CA
    ------------           ------------------       -----------------
    HOWS Markets           3035 E. Huntington       Pasadena, CA
                            Drive
    ------------           ------------------       ------------
    Liquorama              901 Foothill Blvd.       Upland, CA  91786
    ---------              ------------------       -----------------
    Bottle Shop            58 West Sierra Madre     Sierra Madre, CA  91024
    -----------            --------------------     -----------------------
    Super A Markets        935 W. Duarte Road       Monrovia, CA  91016
    ---------------        ------------------       -------------------
    Super A Markets        13120 Downey Avenue      Paramount, CA  90723
    ---------------        -------------------      --------------------
    Super A Markets        6380 E. Florence         Bell Gardens, CA  90201
                            Avenue
    ---------------        ----------------         -----------------------
    Super A Markets        2245 Yosemite Drive      Eagle Rock, CA  90041
    ---------------        -------------------      ---------------------
    Super A Markets        2925 Division Street     Los Angeles, CA  90065
    ---------------        --------------------     ----------------------
    Super A Markets        2924 Beverly Blvd.       Montebello, CA  90060
    ---------------        ------------------       ---------------------
    Super A Markets        300 W. Main Street       Alhambra, CA  91801
    ---------------        ------------------       -------------------
    Super A Markets        8116 California Street   South Gate, CA  90280
    ---------------        ----------------------   ---------------------
    Super A Markets        5250 York Avenue         Highland Park, CA  90042
    ---------------        ----------------         ------------------------
    Super A Markets        725 Ventura Street       Fillmore, CA  93015
    ---------------        ------------------       ------------------
    Super A Markets        425 S. Soto Street       Los Angeles, CA  90033
    ---------------        ------------------       ----------------------
    Mr. S Liquor           13583 Whittier Blvd.     Whittier, CA  90605
    ------------           --------------------     -------------------
    Holiday Wine Cellar    302 West Mission         Escondido, CA  92025
                            Avenue
    -------------------    ----------------         --------------------
    Major Market           1855 S. Centre City      Escondido, CA  92025
                            Pkwy
    ------------           -------------------      --------------------
    Keil's                 7403 Jackson Drive       San Diego, CA  92119
    ------                 ------------------       --------------------


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SOURCE Beam Global Spirits & Wine
Copyright©2009 PR Newswire.
All rights reserved

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