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ULURU Inc. Reports Second Quarter 2009 Financial Results
Date:8/14/2009

ADDISON, Texas, Aug. 14 /PRNewswire-FirstCall/ -- ULURU Inc. (NYSE AMEX: ULU) today announced its financial results for the second quarter ended June 30, 2009. The Company reported a net loss of $2.9 million, or $0.04 per share, compared with a net loss of $2.3 million, or $0.04 per share, for the same period last year. At June 30, 2009, the Company held cash and cash equivalents of $1.7 million, compared with $7.6 million at December 31, 2009. As of July 31, 2009, the Company held cash and cash equivalents of $1.9 million.

Commenting on the financial results Renaat Van den Hooff, President and CEO stated,

"During the second quarter we continued to see our operating expenses driven primarily by costs associated with the sales and marketing efforts for Altrazeal(TM), along with regulatory and product development costs for Altrazeal(TM) Silver and Altrazeal(TM) Collagen. As the Company announced on June 29, 2009, we have significantly restructured our business operations to reflect a newly revised business plan. This plan was implemented to conserve the Company's cash resources while furthering its strategic goals. In the mean time, we continue to collect and publish clinical evidence related to Altrazeal's success in treating various types of wounds, including the completion of a randomized clinical study and presentations at several major wound care conferences, such as the recently held American Podiatric Medical Association conference in Toronto, Canada."

Mr. Van den Hooff continued: "Altrazeal(TM) continues to generate very positive clinical results, however, we are recognizing that the selling cycle is taking longer than we originally expected and that greater sales and marketing resources are required. We have been focusing our efforts
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