ULURU Inc. Reports First Quarter 2008 Financi...(iew Commenting on the financial resul...),Health

Commenting on the financial results, Kerry P. Gray, President and CEO stated, "The first quarter operating results are in line with our operating plan. With the launch of Altrazeal(TM), the associated production scale-up expense, and the investment in establishing our commercial organization, we had projected a significant increase in our operating expenses to support these activities. During the upcoming quarters, we will continue to invest in Altrazeal(TM), both in increasing our commercial activities with the hiring off our sales force and in product development for a silver-containing product line extension. The cash impact of these investments is projected to be offset by licensing income, from both existing agreements and planned new agreements."

"During the first quarter, the focus of our organization has been on the launch of Altrazeal(TM). Significant efforts have been devoted to both the commercial scale-up and developing the promotional strategy for the product. The production scale-up was achieved at a scale double that which was originally planned with the potential to increase this by double again. This will have a very favorable impact on the projected product cost for Altrazeal(TM). The market research, which was completed in April 2008, clearly identified the market needs and where Altrazeal(TM) should be positioned. Also, this research was designed to provide data on product pricing which clearly indicates the potential for a premium priced wound dressing product."

Mr. Gray continued, "We are entering an extremely exciting growth phase of the Company. The Company has been converted from a development focused organization to a commercial operation over the past four months. The market research and response from key opinion leaders to Altrazeal(TM) has been very positive. As our first wound dressing product goes to market, our product development efforts are now focused on the next generation wound dressing product, a silver
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