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ULURU Inc. Announces the Launch of the Altrazeal(TM) Website
Date:11/4/2008

- New Site Provides Extensive Information to Patients and Physicians -

ADDISON, Texas, Nov. 4 /PRNewswire-FirstCall/ -- ULURU Inc. (Amex: ULU) today announced that it has launched a new Altrazeal(TM) website designed to provide information to both health care professionals and patients on the clinical benefits of Altrazeal(TM).

In addition to product information, demonstration of the use of Altrazeal(TM) and product attributes and benefits, the website includes patient testimonials and clinical case studies. As further product information becomes available this will be added to the website including a video of the Satellite Symposium "Altrazeal(TM) - Transforming Clinical Wound Management - From Science to Outcomes with an Innovative Powder Dressing", which was held on October 29, 2008. It is anticipated that this will be available by November 15, 2008.

Altrazeal(TM), a transforming powder dressing, which is produced using our Nanoflex(TM) Technology, is a breakthrough new treatment for exuding wounds including burns, trauma, skin graft donor sites, surgical wounds and chronic slow-healing wounds such as diabetic foot ulcers, pressure ulcers and venous ulcers. Altrazeal(TM) is designed for greater effectiveness in wound closure by promoting an optimal moist wound healing environment. Altrazeal(TM) provides additional patient benefits including reduced pain and enhanced patient comfort, ease of application and removal and, in most cases, it does not require a secondary dressing.

Commenting on the new website, Renaat Van Den Hooff, Executive Vice President Operations of ULURU, stated, "The most important objective of the website is to provide both patients and health care professionals with the most comprehensive
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SOURCE ULURU Inc.
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4. ULURU Inc. Announces the Appointment of Ronald A. Ahrens to the Board of Directors
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