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ULURU Inc. Announces the Launch Plan for Altrazeal(TM)
Date:5/8/2008

- Sales Training and Launch Meeting -

- Product Availability Week of May 19, 2008 -

ADDISON, Texas, May 8 /PRNewswire-FirstCall/ -- ULURU Inc. (Amex: ULU) today announced the Company's launch plan for Altrazeal(TM) and the commercial availability of the product commencing the week of May 19, 2008. Altrazeal(TM) is the first wound care dressing to be developed from our nanoparticle aggregate technology. It is an easy to apply and remove powder hydrogel that in the presence of body fluids rapidly converts to a gel material which fills and seals the wound, promoting an optimal moist healing environment and reduces the need for multiple dressing changes.

The Altrazeal(TM) launch meeting, including the training of our sales force, has been conducted during the past two weeks. As part of the training, our sales organization attended the American Burn Association ("ABA") Annual meeting in Chicago last week where Altrazeal(TM) was demonstrated. The response from the physicians and nurses to the product was very positive and it was seen as a potentially significant improvement to the treatment and patient care of burn victims.

The market research conducted by the Company indicates the importance of trial usage by the burn care centers as the first step in the decision making process. Consequently, the initial focus of the sales force has been, and will continue to be during the initial launch phase, securing key opinion leader support from nationally recognized burn centers. During the ABA meeting in Chicago, great progress was made establishing the necessary relationships with the leading burn centers to commence patient usage upon the availability of the product.

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