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UIC awarded $14 million to study tobacco pricing and media
Date:10/11/2011

ndustry is prohibited from advertising on television, but they are not prohibited from providing information about their products that can be actively searched for on the internet, says Emery, whose previous research has examined the impact of tobacco-related television advertising on youth and adult smoking attitudes and behaviors.

Watching television, while still the dominant source of information for many people, is a different behavior than it was five years ago, Emery said.

In the other study, Frank Chaloupka, distinguished professor of economics and director of the Health Policy Center at UIC, and colleagues will assess policies affecting retail tobacco prices over a 10-year period; evaluate the impact of price-reducing promotions on tobacco purchasing behaviors, such as choice of product and brand; and determine to what extent consumers will avoid paying tax on tobacco products by crossing county or state borders, or by purchasing online or by phone or mail order.

The study will also investigate how pricing and tax policies impact tobacco behaviors, including prevalence, frequency and intensity of use, youth uptake, cessation, and substitution among products.

"Tobacco tax increases are widely recognized as the most effective policy governments have for reducing the death, disease and economic costs imposed by tobacco use," said Chaloupka. "Findings from this project will help to ensure that these policies are designed and implemented in a way that maximizes their effectiveness in reducing tobacco use and its consequences."

Chaloupka has conducted extensive research on the economics of tobacco use and found that increases in cigarette prices -- including tax hikes -- lead to significant reductions in smoking. This research has led to many substance-abuse policy initiatives and has been cited by the U.S. surgeon general's office.

Co-investigators on Chaloupka's $6.9 million NCI grant are Emery, Jamie Chriqui
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Contact: Sherri McGinnis Gonzlez
smcginn@uic.edu
312-996-8277
University of Illinois at Chicago
Source:Eurekalert

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