Navigation Links
UGA study: Youth exposed to smokeless tobacco ads despite settlement

Athens, Ga. - A 1998 settlement designed to limit the marketing of smokeless tobacco to youth hasnt been effective, according to a new University of Georgia study published in the early online edition of the American Journal of Public Health.

Exposure rates are significant and have been very stable over the past 10 years, said study co-author Dean Krugman, professor in the UGA Grady College of Journalism and Mass Communication. We need to be vigilant about what this industry is doing because of the health consequences and the fact that major cigarette marketers - R.J. Reynolds and Philip Morris, which have heretofore not had smokeless products - are both introducing and test marketing smokeless products.

Krugman and co-authors Margie Morrison and Pumsoon Park found that in 1993 smokeless tobacco advertising in magazines reached 66 percent of youth ages 12 to 17. In 2002, the last year for which figures are available, the ads reached 64 percent of adolescents.

Major cigarette producers signed the Master Settlement Agreement (MSA) in 1998 with the attorneys general from 46 states. Among other things, the settlement called for the elimination of billboard advertising, cartoons in tobacco advertising and marketing toward youth. The same year, a similar agreement known as the Smokeless Tobacco Master Settlement Agreement (STMSA) was signed by the attorneys general and U.S. Smokeless Tobacco Company, the largest smokeless tobacco manufacturer.

To gauge advertising exposure and whether smokeless tobacco companies have complied with the STMSA, Krugman and his colleagues analyzed data on readership and advertising in popular magazines over a 10-year period. The researchers identified magazines used by smokeless tobacco advertisers, including Rolling Stone, Spin, Sports Illustrated and Sporting News.

At both the beginning and the end of the study period, roughly two-thirds of youth were exposed to smokeless tobacco advertising in magazines (66 and 64 percent, respectively). The study found that smokeless tobacco advertising in magazines actually increased in the first year after the STMSA went into effect, reaching 83 percent of adolescents. Exposure dropped sharply to 57 percent in 2000, but rates steadily increased in later years.

Despite the fact that we have the Smokeless Tobacco Master Settlement Agreement in place, these messages are still getting to a substantial number of youth, said lead author Morrison, associate professor in the School of Advertising and Public Relations at the University of Tennessee-Knoxville. Our study is one of the first to actually look at this topic and provides a baseline for assessing youth exposure levels and monitoring the smokeless tobacco industry.

Krugman said smokeless tobacco manufacturers have largely avoided scrutiny, most likely because the research and policy emphasis has been on the consequences of cigarette smoking, which involves much higher levels of marketing and enormous health consequences. But he points out that research studies show that smokeless tobacco is not a safe alternative to cigarettes and can cause cancers of the mouth and throat and other negative health consequences. A 2005 study by the Centers for Disease Control and Prevention found that eight percent of high school students had used smokeless tobacco in the last month.

From a public policy perspective, this is flying under the radar, Krugman said. Researchers and policymakers who are concerned about youth tobacco use should not stop at cigarettes.

Krugman has served as an expert witness to U.S. Department of Justice and the attorney general of several states regarding adolescents and cigarette advertising. He said he is especially concerned about the test marketing of Marlboro and Camel branded smokeless products, which he said will have an instant appeal to youth.

Theyre testing products with brand names that have been overwhelmingly successful with young people, Krugman said. The power of those brands will create a built-in appeal for their smokeless products.


Contact: Sam Fahmy
University of Georgia

Related medicine news :

1. Counter study: cholesterol drugs no good in preventing colon cancer
2. A strategic study: Soy diet makes heart disease to worsen in male mice
3. Bird Flu Pandemic Study: Clerical & Support Staff May Stay At Home
4. Study: Older Pancreatic Cancer Surgery Survivors Live Long
5. New Study: Pine Bark Significantly Reduces Endometriosis
6. Inadequate Drug Treatment For Youth
7. Abuse of prescription drugs among youths on the rise
8. Genetic mutation to the fountain of youth discovered
9. Cosmetic plastic surgery for a youthful healthy look
10. Canadian Youth at risk of heart disease
11. Youth Becoming Sexually Active At A Younger Age
Post Your Comments:
(Date:11/30/2015)... ... November 30, 2015 , ... RoamRight, a leading provider ... with Public Television’s Travel With Kids to promote family vacations around the ... as they explore international destinations and educate families about the people and places of ...
(Date:11/30/2015)... ... November 30, 2015 , ... Advocare Orthopedic ... orthopedic care. Led by John Vitolo, M.D., the center offers their patients ... team at Advocare Orthopedic & Sports Medicine is ready to help their patients ...
(Date:11/30/2015)... Pittsburgh, PA (PRWEB) , ... November 30, 2015 ... ... according to a new study by UPMC and KingMed Diagnostics ... UPMC over three years found that consultation with UPMC pathologists resulted in significantly ...
(Date:11/30/2015)... ... ... The American Society for Clinical Pathology (ASCP) announced today that it has ... 30, ASCP shared its “Give a minute. Get tested. Find a cure.” icon and ... getting tested for HIV. , ASCP has asked members to replace their Facebook, Twitter, ...
(Date:11/30/2015)... ... November 30, 2015 , ... An inventor from Charlottesville, ... the womb. "My last baby had high blood pressure due to loud noises," she ... protect their babies from noise pollution as well as radio waves and microwaves." , ...
Breaking Medicine News(10 mins):
(Date:11/30/2015)... BOSTON , Nov. 30, 2015  Kevin ... of Sensium Healthcare, a global pioneer in wireless ... Boston, MA , Mr. Smith ... of Sensium,s global commercial strategy.  He will also ... universities, to build clinical evidence for SensiumVitals, the ...
(Date:11/30/2015)... , Nov. 30, 2015  The fee-for-service ... in U.S. medical imaging is on its ... accountable care payer-provider contracts are set to ... their wake, alter provider-vendor relationships. The shift ... push forward new purchasing frameworks in the ...
(Date:11/30/2015)... WOODCLIFF LAKE, N.J. and SAN ... Inc. and Arena Pharmaceuticals, Inc. (NASDAQ: ARNA ) ... (FDA) has accepted for filing the New Drug Application ... approved, the extended release formulation will offer patients a ... ® ) is currently approved as ...
Breaking Medicine Technology: