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UCSF-Safeway pharmacy alliance aims to help customers quit smoking
Date:2/12/2013

The UCSF School of Pharmacy has partnered with Safeway Inc. to help Safeway customers quit smoking, by connecting them with specially trained pharmacists to learn about smoking-cessation programs and other resources.

Under the partnership, Safeway's pharmacists will be trained in proven smoking-cessation counseling techniques using a program developed by the UCSF pharmacy faculty. The stores also will locate non-prescription, nicotine-replacement therapies near store pharmacy areas, giving customers convenient access to a pharmacist to answer questions.

The partnership is designed to give Safeway customers access, in a community setting, to the patient-care expertise of the UCSF School of Pharmacy. The school, which has the nation's top-ranked pharmacy degree program, pioneered the field of clinical pharmacy in the 1960s to provide direct interactions between hospital patients and pharmacists.

"Pharmacists are often the most accessible health care provider for patients within their own communities, but we haven't maximized their expertise in that setting," said B. Joseph Guglielmo, Jr., PharmD, interim dean of the UCSF School of Pharmacy. "This project offers Safeway customers the full patient-care skill set of pharmacists with a goal of helping customers prevent and manage their chronic medical conditions."

The project initially will focus on 20 pharmacy stores in Northern and Southern California and will expand throughout 2013 to include hundreds of Safeway Pharmacies across the country.

"We are proud to partner with the UCSF School of Pharmacy on this effort to help our customers quit smoking and live healthier lives," said Darren Singer, Safeway senior vice president, Pharmacy, Health & Wellness. "Our pharmacists are, at all times, ready to help customers reach their health and wellness goals."

This will be the first time a smoking cessation intervention has been applied systematically across a network o
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Contact: Kristen Bole
kristen.bole@ucsf.edu
415-502-6397
University of California - San Francisco
Source:Eurekalert  

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