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UCI leads multicampus collaboration to reward use of designated drivers
Date:2/15/2012

e in the Los Angeles region."

The private university in Orange County is still to be determined, and plans are in the works to expand the consortium to the Bay Area and Inland Empire in coming years.

The RADD College DUI Awareness Program funded by a grant from the California Office of Traffic Safety through the National Highway Traffic Safety Administration uses a variety of tactics to get its message across. At UCI, the unit appears at campus events such as Shocktoberfest, Reggaefest and Wayzgoose and speaks to Greek leaders and athletic teams. Toyota donated a 2012 Scion xB wrapped with RADD graphics to help spread the word at UCI and other participating campuses.

The entertainment industry's voice for road safety, RADD encourages bars and restaurants to provide free nonalcoholic drinks, appetizers and other incentives to designated drivers carrying a RADD card. Participating businesses get free listings on regional websites and a RADD rewards card.

"UC Irvine and RADD have a unique insight into getting the impaired driving message to college students," said Christopher J. Murphy, Director of the Office of Traffic Safety. "The patterns set in these few short years will be with them the rest of their lives."

Recently, RADD's efforts were also lauded in an NHTSA report showing that DUI deaths in California had declined from 950 in 2009 to a record low of 791 in 2010.


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Contact: Cathy Lawhon
clawhon@uci.edu
949-824-1151
University of California - Irvine
Source:Eurekalert

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