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UC students design a better pill bottle for the blind and visually impaired
Date:5/21/2012

e early stages of the design process. These consumers, many of them elderly, are paying hundreds of dollars more than their sighted counterparts in order to aurally differentiate their medications. So the challenge becomes to create the best solution for the most number of people at the lowest cost, and we're pretty confident that we've achieved something like that with this project."

In fact, the students' design, currently titled "Inclusive Pill Bottles for the Blind," recently won a $1,000 prize in the 2012 "Innov8 For Health," a business-concept competition sponsored by a variety of regional institutions and companies.

Both add that their required UC co-ops helped hone their skills for this senior-year capstone project. Co-op or cooperative education, which was globally founded at UC more than a century ago, is the practice wherein students alternate terms in the classroom with terms of professionally paid work, such that students at UC can graduate with 18 months of paid, professional experience on their resumes.

As a UC student, Ma, a digital design major, co-opped at entertainment ad agency Crew Creative in Los Angeles; Empower MediaMarketing in Cincinnati; Apple, Inc. in Cupertino, Calif.; Smart Design in San Francisco; and design consultancy, Teague, in Seattle, Wash.

Broerman co-opped at Ethicon Endo-Surgery and Jack Rouse Associates, both in Cincinnati; TEAMS Design in Chicago; and design/innovation consultancy Continuum in Boston.


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Contact: M.B. Reilly
reillymb@ucmail.uc.edu
513-556-1824
University of Cincinnati
Source:Eurekalert  

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