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U.S and European Video, High – Tech and Integrated Operating Room Market Outlook to 2019: Led by STERIS, Stryker and Karl Storz

Vancouver, BC (PRWEB) July 16, 2014

According to a new report series by iData Research (, the leading global authority in medical device market research the total U.S. and European Markets for Video, High-Tech and Integrated Operating Rooms will grow to over $3.8 billion by 2019. Market growth is fuelled by the rising number of minimally invasive surgical (MIS) procedures performed, which has been accompanied by the increase in demand for integrated operating rooms (OR). “While the time and cost of setting up a digitalized OR is considerable, investment is expected to be recouped through lower average length of procedure times, more efficient use of OR time and surgeon recruitment,” says Dr. Zamanian, CEO of iData.

Other Key findings from the Video, High – Tech Integrated Operating Room Market Report Series

Introduction of 2k and 4k technologies: As more ORs become integrated, there is an increasing need to display the visual information being generated. In some ORs, large displays are placed on walls to present camera feeds from the operation to members of the operating crew or to the gallery for educational purposes. With new technologies such as 2k and 4k soon to be available, a large monitor can display four images at once without any loss of image quality.

Increase in demand for integrated operating rooms: Integration is becoming more prevalent in the OR environment in the United States. In 2013, almost 23% of all ORs in the U.S. were integrated. This number is expected to rise to 31% by 2019. The fastest growing segment in the integrated OR market are hybrid rooms. These operating rooms provide versatile solutions that save hospitals time and money and provide flexibility to perform open and minimally invasive surgeries. In 2013, Stryker and Intuitive Surgical in a joint venture were two of the only companies offering a completely integrated computer assisted surgery solution, with their NavSuite ™. Other competitors in the integrated OR market include Karl Storz, Image Stream Medical, Black Diamond Video, STERIS and Stryker.

For Further Information
The global report series on the Markets for Video, High – Tech and Integrated Operating Room Equipment is available for the U.S., 15 counties in Europe, and Japan. The full reports provide a comprehensive analysis including units sold, market value, forecasts, as well as a detailed competitive market shares and analysis of major players’ success strategies in each market and segment.

This report series includes Integrated Operating Room (OR) Market, Surgical Camera System, Image Capture and Recording Device Market, Surgical Display and PACs Monitor, Medical Printer, Surgical Light Source, Surgical Headlight, Surgical Lighting Market, Surgical Boom, Surgical Table, Insufflation Device, Surgical Microscope

About iData Research
iData Research ( is an international market research and consulting group focused on providing market intelligence for medical device and pharmaceutical companies. iData covers research in: Diabetes Drugs, Diabetes Devices, Pharmaceuticals, Anaesthesiology, Wound Management, Orthopaedics, Cardiovascular, Ophthalmic, Endoscopy, Gynecology, Urology and more.

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