U.S. Rep. Connolly, Inova Health System Physicians, Public Health Groups Call for Congressional Action to Protect Kids fr...(lip Morris introduced Virginia Slims the...),Health

Date:3/19/2009

lip Morris introduced Virginia Slims, the first cigarette brand created specifically for women, and launched the "You've come a long way, baby" marketing campaign that linked smoking to women's liberation. In the 1970s, tobacco companies responded to women's growing concerns about the health risks of smoking by targeting with them ads implying that "light" and "low-tar" cigarettes were safer, despite knowing this was not the case.

The result is that today, smoking is the leading cause of preventable death among women, killing more than 170,000 women in the U.S. each year. In addition to the well-known risk of lung cancer, women who smoke double their risk of coronary heart disease, which is the overall leading cause of death among both women and men. More women than men now die from chronic obstructive pulmonary disease, which is caused primarily by smoking and has become the fourth leading cause of death in the U.S.

The report can be found at www.tobaccofreekids.org/deadlyinpink.

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SOURCE Campaign for Tobacco-Free Kids Copyright©2009 PR Newswire. All rights reserved

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