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U.S. Paralympian April Holmes Teams With LIFE Foundation to Encourage Americans to Assess Their Disability Insurance Needs This May
Date:5/1/2008

ealthy, I never anticipated that something so unexpected would happen to me and have such a dramatic impact on my life," said Holmes. "I didn't fully understand or appreciate the disability insurance benefits I had through my employer until I needed it, but I was fortunate to have it in place so that I could focus on my recovery and eventually think about new pursuits as a disabled athlete. If you have a job, make sure you're covered so that you'd be able to pay your bills if you were suddenly unable to work for an extended period of time."

DIAM 2008

Holmes will get this important message out through public appearances and interviews with newspapers and magazines, and radio and television stations across the country. Starting May 1, a video message from Holmes will also be featured on LIFE's website at http://www.lifehappens.org.

"April's story is a sobering example of how life can change in an instant. The odds of experiencing an injury or illness that prevents someone from working are much greater than most people realize, yet disability insurance continues to be the most overlooked and misunderstood type of insurance today," said Marvin Feldman, LIFE's CEO and president. "With April's help, we hope the Disability Insurance Awareness Month campaign will move Americans to consider disability insurance and get the coverage they need."

LIFE's other awareness-building plans include advertising, radio public service announcements, and new disability insurance content on its website and blog. LIFE experts, including those specializing in Hispanic and Chinese- American markets, will also participate in media interviews throughout the campaign to educate Americans about the basics of disability insurance and to offer tips on how to obtain coverage.

Leading insurance companies and associations are also planning a wide range of marketing communications efforts in support of the campaig
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SOURCE LIFE Foundation
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