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U.S. Label Market Worth $19 Billion in 2017 Research Reports Now Available at ReportsnReports.com
Date:7/31/2013

Nonetheless, paper label demand will benefit from cost savings and the ability to be coated for enhanced durability.

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Digital printing to be most rapidly growing technology
The vast majority of labels are printed in some manner before sale to the final user, and additional printing, such as bar coding or addressing, may be done on site by the customer. Flexography is the leading printing technology in the US and is forecast to log above average growth through 2017, driven by its versatility, low cost, and suitability with the large pressure sensitive segment and the faster growing sleeve label segment. However, double digit annual growth is anticipated for digital printing, which will continue to displace traditional label decoration techniques, such as lithography and flexography. Advances will reflect improvements in print quality and speed that will fuel growing adoption of this technology by label converters and printers. Among the advantages of digital printing are increased design flexibility, shortened lead times, and low costs, especially for short run projects, since there are no plate charges or setup fees that add to the cost of traditional commercial printing. As a result, the use of these presses will be driven by efforts to capitalize on trends favoring shorter label runs and mass customization, particularly as product personalization functions as a key marketing tool.

Pressure sensitive labels to offset material down gauging
Although material consumption will be similar to expected volume growth in label production, gains will be moderated by ongoing efforts to lightweight and down gauge label materials, as well as trends favoring less dense stock materials such as polypropylene. At the sam
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