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U.S. Fund for UNICEF and Major League Soccer Kick-Off Partnership to Save Children's Lives
Date:8/3/2009

Initiative Encourages Youth Soccer Players to Trick-or-Treat for UNICEF

NEW YORK, Aug. 3 /PRNewswire-USNewswire/ -- The U.S. Fund for UNICEF today announced their partnership with Major League Soccer (MLS) to create a soccer-focused community outreach program to involve the youth soccer community in activities that will generate funds and awareness for UNICEF child survival programs. Through MLS W.O.R.K.S., Major League Soccer's community outreach initiative, youth soccer members will participate in various campaigns, including Trick-or-Treat for UNICEF.

"We are proud to partner with MLS to provide soccer players and fans the opportunity to be involved in programs that will directly support UNICEF's work to save and improve the lives of children worldwide," said Caryl Stern, President and CEO, U.S. Fund for UNICEF. "Every day 25,000 children die from preventable causes; we believe that number should be zero."

The partnership will kick-off on August 5th as part of the Seattle Sounders FC and FC Barcelona exhibition game at Qwest Field in Seattle, WA. The FC Barcelona team is a long-time partner of UNICEF - the team has donated over $6 million USD, and features the UNICEF logo on its team jersey, the first placement of its kind in the club's 110-year history, reinforcing their motto, 'More Than a Club.'

To help raise awareness and funds for UNICEF in 2009, MLS W.O.R.K.S. will encourage SAY Soccer - a national network of youth soccer programs of over 20,000 coaches and 150,000 players -- to Trick-or-Treat for UNICEF. The fundraising challenge will teach members the value of community service, educate them about issues facing children in other parts of the world and empower them with the tools to be active global citizens making a difference in the world. Trick-or-Treat for UNICEF is one of the nation's longest running youth
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SOURCE U.S. Fund for UNICEF
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