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U.S. Department of Education Funded Study Demonstrates, WordWorld, a PBS KIDS(R) Television Series Works as Critical Early Literacy Tool
Date:12/11/2008

early literacy instruction(1). By collaborating with top literacy experts from around the United States to target early literacy skills identified as most critical for supporting reading success, WordWorld reinforces the pre-literacy concept that letters (and their sounds) make words and that words have real meaning.

"This study, utilizing rigorous scientific methodology and conducted in collaboration with leading researchers at six major universities, is designed to assess the effectiveness of an educational media product, WordWorld," said Dr. Michael Cohen, president of the Michael Cohen Group LLC. "The results are encouraging: WordWorld is effective, with participating children acquiring essential early literacy skills."

To measure the effectiveness of the popular television series, the Michael Cohen Group LLC, in collaboration with university partners at Stanford University, University of New Mexico at Albuquerque, University of Texas at Austin, Mississippi State, University of North Carolina Chapel Hill, and City University of New York, Graduate Center used a rigorous study design, known as a randomized controlled trial, to conduct the study. The sample size was comprised of 795 children in 105 preschool programs and featured different demographics across the university test sites across the nation. Each participating preschool was randomly assigned into one of two groups, those who watched WordWorld and those who did not.

The Ready To Learn Partnership was launched in 2005 to tackle the growing literacy crisis in the United States. It is a public-private consortium consisting of WTTW Channel 11 in Chicago, the Michael Cohen Group LLC, the Learning Box and WordWorld. To learn more about the Ready To Learn Partnership and WordWorld visit http://www.rtlp.org and

SOURCE WordWorld, LLC
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