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U.S. Department of Education Funded Study Demonstrates, WordWorld, a PBS KIDS(R) Television Series Works as Critical Early Literacy Tool
Date:12/11/2008

NEW YORK, Dec. 11 /PRNewswire/ -- A U.S. Department of Education funded study found that WordWorld, an Emmy(R) winning PBS KIDS series, significantly strengthens early literacy skills in preschoolers, providing the building blocks essential for learning how to read. The study is part of the Ready To Learn Initiative that examines the effectiveness of various technologies being used to enhance the literacy skills of young children. The initial findings conclude that regular exposure to WordWorld resulted in children experiencing significant increases in oral vocabulary, reading and recognition of words featured in the show. WordWorld brings words to life through a patent-pending methodology that embeds words into the objects they represent, crystallizing the connection between letters, sounds and words.

Overall gains from the study demonstrate that regardless of demographic, children developed important early literacy skills by watching WordWorld during the trial period. Key findings include:

    -- Children doubled their oral vocabulary skills of words featured in
       WordWorld
    -- Children tripled their ability to read specific words featured and
       built in WordWorld
    -- Children in disadvantaged households where English is a second language
       showed gains in phonemic awareness, as well as oral vocabulary and
       reading words featured in WordWorld

"We set out with the goal of delivering a critical literacy tool to moms, children and educators that would bridge the gap between letter recognition and reading," said Don Moody, CEO and Creator of WordWorld. "We are thrilled to find that by all measures, WordWorld is proven to advance children's literacy skills and prepare them for school."

The innovative WordWorld platform was developed in response to the National Reading Panel report, which set the standards for assessing the effectiveness of methods used in
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SOURCE WordWorld, LLC
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