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U.S. Debut: Holistic Health And Beauty From The Rainforest - New Book Reveals Closely Guarded Malaysian Health and Beauty Secrets Introducing the World to Time-Honored Tradition of Ramuan
Date:7/14/2009

KUALA LUMPUR, Malaysia, July 14 /PRNewswire/ --Ramuan, a little-known secret to unlocking health, beauty and overall wellbeing from ancient Malaysian culture, will be revealed to a global audience for the first time this summer with the launch of a new book, Health and Beauty from the Rainforest: Malaysian Traditions of Ramuan, and line of spa and wellness products inspired by these traditions. A lifestyle approach to wellness, ramuan literally means in Malay language a healthy and therapeutic mixture of ingredients that promises youth, vitality and beauty from the inside out, naturally.

Composed by a team of Malaysian and international scholars, scientists, physicians, and traditional practitioners, Health and Beauty from the Rainforest offers a comprehensive look at the ancient culture that incorporates a mix of influences including Malay, Chinese, Indian and indigenous traditions that have developed into a melting pot of customs over thousands of years. Highlighted in this first-ever documentation of ramuan are the nation's distinguished herbal practices that rely on the incredible biodiversity of Malaysia's rainforests and the development of these practices throughout history.

"Our new book is the first complete study of ramuan - a compilation of ancient Chinese, Indian and Malay herbal healing practices -- and the modern approach to hormonal balance, circulatory health, sexual fitness, beauty, vitality, and healthy aging," said Professor Bodeker co-author and one of the leading authorities on Traditional and Alternative Medicine. "The new book reveals the traditional Malay way to prepare and combine herbs with natural foods to achieve optimal health, and we feel this holistic approach to healthy living will resonate with Americans of all ages and backgrounds."

In addition to revealing the herbs, fruits and plants native to the Malaysian rainforest and vital to traditional healthcare practices, the guide focuses on herbal and natural remedies for a variety of ailments and conditions that are both gender and age-specific. It also delves into two concepts paramount to Malaysian healthcare: food as medicine and outer beauty as a reflection of inner health.

Particularly noteworthy is the Malay focus on achieving balance, an idea that permeates all aspects of life. For example, the book breaks down the idea that food possesses "hot" or "cold" values; the terms hot and cold are not specifically associated with temperature but rather indicate latent properties associated with certain dietary items. In order to bring balance to the body, "cold" foods like cucumber and eggplant, and "hot" foods like chili peppers and the Malay durian fruit, are combined to address a specific condition.

Simultaneous to the debut of the book Biotropics Malaysia Berhad, a company based in Kuala Lumpur that develops and promotes herbal-based products, will launch Ramuan Health and Spa products in the United States. Capturing the principals on ramuan in a carefully crafted line of natural products made from a selection of the 2000+ plants and herbs believed to have medicinal value found in Malaysia's rainforests, Biotropics combines state-of-the-art science with Malaysia's unique health traditions and rich biodiversity. The result is a line of innovative products based on the principles of ramuan which meet the highest safety and quality standards.

The Biotropics product line consists of topical products and herbal supplements designed to help women and men feel youthful and sexually vital while others aid in maintaining beauty and wellness. Biotropics Asmara for Women enhances sexual vitality & reproductive health; Ramuan Health - Women's Blends (one for Day and Night) helps maintain hormonal balance, healthy aging and vitality; Tenaga for Men is for sexual fitness and vitality; and Ramuan Health - Men's Blend also includes Tongkat Ali and a blend of antioxidant herbs to help recapture a man's youthful vigor and sexual wellness while promoting healthy aging.

Biotropics Spa Topical products include Green Coffee Body Oil to moisturize, invigorate & pamper the skin; Relaxing Face Mask with Tongkat Ali nourishes and conditions; Malaysian Coffee Scrub leaves skin feeling silky smooth; and Coconut Body Polish stimulates circulation for a lasting glow.

The products will be distributed nationally and available through GNC (except topical products), natural products, and spa retailers.

About Biotropics Malaysia Berhad

Biotropics US Inc. (Ramuan.com) is the exclusive distributor of Biotropics Malaysia Berhad products. Biotropics Malaysia was founded with the mission of popularizing Malaysian herbal traditions and respecting time-honored ingredients. International sourcing of manufacturing and packaging facilities in Malaysia, Germany and the US enables Biotropics to utilize specialized resources to assure consistency and quality.

Biotropics is dedicated to the responsible manufacture and distribution of Malaysia's treasured herbal health & beauty aids. Biotropics staff is united by a common desire to see Malaysia's rich herbal traditions made available to the world, using natural ingredients responsibly harvested.

    Contact:
    organicworks PR
    Katie Hunsberger
    katie@organicworkspr.com
    Megan Roarty
    megan@organicworkspr.com
    212.253.0474


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SOURCE Biotropics Malaysia Berhad
Copyright©2009 PR Newswire.
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