Changes in driver behaviors are key, Degutis said. In many countries, truck, bus and other transport employees drive recklessly due to economic pressures, with little policing to restrain them. "The quicker they can do a route, the faster they can get there, the more money they make," she said. "There's just not that incentive to be safe. We have to create those incentives for safety."
There was some star power on hand at the U.N. to help focus attention on the issue. Michelle Yeoh, the Chinese actress best known to Western audiences for her roles in Crouching Tiger, Hidden Dragon and Memoirs of a Geisha, spoke to delegates of her recent experiences as a Make Roads Safe campaign ambassador in Asia.
"I honestly wasn't prepared, on our first fact-finding trip to Vietnam, for the emotional trauma that greeted us," Yeoh said. She recounted visiting a hospital and meeting a bewildered 5-year-old girl who had lost a foot after a traffic accident, then talking with a woman whose 9-year-old daughter had perished in a motorcycle crash.
Yeoh also attempted something millions of Vietnamese do every day: cross a chaotic urban roadway.
"Some of you may know that I make action movies. But for five seconds, I just stood there, terrified," she said. "I didn't think that I could do it."
Other advocates of the U.N. campaign include former U.S. President Jimmy Carter, a Nobel Peace Prize laureate, and fellow Nobel Peace Prize winners Archbishop Desmond Tutu of South Africa and Oscar Arias Sanchez, president of Costa Rica.
Traffic deaths aren't only a scourge of the developing world. In fact, road accidents remain the leading killer of American youth aged 13 to 24, according to the Make Roads Safe campaign.
"We hear tragedies about school shootings, drug abu
All rights reserved