Navigation Links
Two San Diego Companies Honored with a National Package Design Award
Date:2/14/2013

San Diego, CA (PRWEB) February 14, 2013

Graphic Design USA Magazine honored two San Diego companies, Life Force International and Bop Design, for their package design of Life Force’s new weight loss management program, BENew. Only 15% of the 1,650 entries were honored with this national award. Life Force hired Bop Design, a San Diego marketing firm, in September 2012 to develop a brand strategy for their new weight management product line. The goal was to position the new product as different than most fad diets on the market. Krystina Feucht, Life Force Marketing Director, comments, “There is a certain stigma related to most diet products. Life Force wanted to create something different, more natural, with cleaner ingredients than other products on the market.”

Through a collaborative process, the two companies created the brand name, product names and messaging to engage Life Force’s target market. Life Force utilizes a network of members to sell their products throughout the United States – with CA, CO and PA providing the highest sales. Bop Design Creative Director, Kara Jensen, states, “We wanted to differentiate from the fleeting diets currently on the market – BENew is not supposed to be a short-term solution but an enduring lifestyle change. The BENew plan helps people keep the weight off and feel good. A person can be transformed through this system and that’s how we came up with the brand name ‘BENew’.” There are three products in the BENew system: BEPure (detoxifier), BEFull (meal replacement) and BELean (metabolism booster).

Life Force partnered with well-known nutritionist, Mitzi Dulan, who created meal guides and a fitness plan to complement the BENew program. “For this to be a long-term lifestyle change, diet and exercise must be part of BENew,” states Feucht. For more information on BeNew, please visit http://benewbody.com/.

About Life Force International
Founded in 1984, Life Force International is one of the most successful direct sales companies in the world, with operations in Canada, New Zealand, Australia, and world headquarters in the United States. Starting with their best selling product Body Balance, Life Force has developed supplements to work with the body to provide essential nutrition. Life Force utilizes a network-marketing model to sell its product line, which creates financial freedom for a growing number of Life Force Members. For more information, please visit http://www.lifeforce.net.

About Bop Design
Bop Design is a boutique marketing communications firm that focuses on communicating business values through branding, advertising, print design and web design. The agency is based in San Diego with clients throughout the United States. The firm partners with businesses serious about growth. Please visit http://www.bopdesign.com/ for more information.

Read the full story at http://www.prweb.com/releases/bopdesign/sandiegomarketing/prweb10420599.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. UC San Diego Superfund Research Program receives $15 million grant renewal
2. UC San Diego researchers receive new CIRM funding
3. San Diego Physician to be Recognized at White House for Progress in Health IT
4. Tragic San Diego Dog Attack Leaves One Infant Dead – California Dog Bite Attorneys Revive Pit Bull Warnings
5. UC San Diego, Yale awarded collaborative NSF grant for Neuroscience Gateway
6. Join GSA in San Diego for the Nations Premier Aging Conference!
7. Register now! San Diego meeting will showcase latest aging discoveries
8. Shaft Medical San Diego now offers micro needle sclerotherapy to treat scary “spider” veins.
9. Shaft Medical San Diego Now Offers Viridis Derma KTP Laser to Permanently Remove Unwanted Spider Veins
10. Massage School San Diego Releases Raw Food Holiday Ideas
11. Continuing education provider HomeCEUConnection.com Announces Upcoming Attendance at Annual American Physical Therapy Association Combined Sections Meeting in San Diego.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/30/2016)... ... April 30, 2016 , ... ... Francis Talk Radio with Hypnotherapist, Mary O'Maley. What is hypnosis and hypnotherapy ... control (substances, smoking, weight control), pain relief (chronic and acute), birthing processes and ...
(Date:4/30/2016)... ... ... is a challenge for all of us, but there are things we can do to improve ... “Research is showing more and more that there are simple, yet important steps that can be ... Top priorities Dr. Kohli’s recommends for her patients include;, , exercise ...
(Date:4/29/2016)... ... April 29, 2016 , ... Since ... the national charitable foundation serving the footwear industry, has broken all previous participation ... than 130 companies across 23 states during the months of April and May, ...
(Date:4/29/2016)... ... April 29, 2016 , ... The American workforce is on ... security. Most importantly, employees are the single most important asset in creating value ... unhappy? , Just under half of American workers are emotionally checked out with ...
(Date:4/29/2016)... ... April 29, 2016 , ... A ... born with severe congenital diaphragmatic hernia have better survival rates if surgery is ... hernia (CDH)—a condition where the diaphragm fails to form completely, letting abdominal organs ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... April 28, 2016 ... George Phillips und Stephen Schmidt ... ArisGlobal®, ein führender Anbieter cloudbasierter ... heute bekannt, dass neue Führungskräfte zum Team ... sind, die vielfältige Erfahrungen mitbringen.  Dies wird ...
(Date:4/28/2016)... Treato , the single ... today that it has been named a Cool Vendor ... Life Sciences, 2016, Stephen Davies , ... on life-science- oriented analytics, algorithms and smart machine technology ... confirm medication ingestion, and analyze unstructured information.   ...
(Date:4/28/2016)... , April 28, 2016 Dr. ... and Ste phen ... ArisGlobal®, a leading provider of cloud-based software solutions for life ... Pharmacovigilance team to bring a wealth of insight to a growing ... pharmacovigilance knowledge. George Phillips joined ArisGlobal in ...
Breaking Medicine Technology: