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Two San Diego Companies Honored with a National Package Design Award

San Diego, CA (PRWEB) February 14, 2013

Graphic Design USA Magazine honored two San Diego companies, Life Force International and Bop Design, for their package design of Life Force’s new weight loss management program, BENew. Only 15% of the 1,650 entries were honored with this national award. Life Force hired Bop Design, a San Diego marketing firm, in September 2012 to develop a brand strategy for their new weight management product line. The goal was to position the new product as different than most fad diets on the market. Krystina Feucht, Life Force Marketing Director, comments, “There is a certain stigma related to most diet products. Life Force wanted to create something different, more natural, with cleaner ingredients than other products on the market.”

Through a collaborative process, the two companies created the brand name, product names and messaging to engage Life Force’s target market. Life Force utilizes a network of members to sell their products throughout the United States – with CA, CO and PA providing the highest sales. Bop Design Creative Director, Kara Jensen, states, “We wanted to differentiate from the fleeting diets currently on the market – BENew is not supposed to be a short-term solution but an enduring lifestyle change. The BENew plan helps people keep the weight off and feel good. A person can be transformed through this system and that’s how we came up with the brand name ‘BENew’.” There are three products in the BENew system: BEPure (detoxifier), BEFull (meal replacement) and BELean (metabolism booster).

Life Force partnered with well-known nutritionist, Mitzi Dulan, who created meal guides and a fitness plan to complement the BENew program. “For this to be a long-term lifestyle change, diet and exercise must be part of BENew,” states Feucht. For more information on BeNew, please visit

About Life Force International
Founded in 1984, Life Force International is one of the most successful direct sales companies in the world, with operations in Canada, New Zealand, Australia, and world headquarters in the United States. Starting with their best selling product Body Balance, Life Force has developed supplements to work with the body to provide essential nutrition. Life Force utilizes a network-marketing model to sell its product line, which creates financial freedom for a growing number of Life Force Members. For more information, please visit

About Bop Design
Bop Design is a boutique marketing communications firm that focuses on communicating business values through branding, advertising, print design and web design. The agency is based in San Diego with clients throughout the United States. The firm partners with businesses serious about growth. Please visit for more information.

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