Navigation Links
Two San Diego Companies Honored with a National Package Design Award
Date:2/14/2013

San Diego, CA (PRWEB) February 14, 2013

Graphic Design USA Magazine honored two San Diego companies, Life Force International and Bop Design, for their package design of Life Force’s new weight loss management program, BENew. Only 15% of the 1,650 entries were honored with this national award. Life Force hired Bop Design, a San Diego marketing firm, in September 2012 to develop a brand strategy for their new weight management product line. The goal was to position the new product as different than most fad diets on the market. Krystina Feucht, Life Force Marketing Director, comments, “There is a certain stigma related to most diet products. Life Force wanted to create something different, more natural, with cleaner ingredients than other products on the market.”

Through a collaborative process, the two companies created the brand name, product names and messaging to engage Life Force’s target market. Life Force utilizes a network of members to sell their products throughout the United States – with CA, CO and PA providing the highest sales. Bop Design Creative Director, Kara Jensen, states, “We wanted to differentiate from the fleeting diets currently on the market – BENew is not supposed to be a short-term solution but an enduring lifestyle change. The BENew plan helps people keep the weight off and feel good. A person can be transformed through this system and that’s how we came up with the brand name ‘BENew’.” There are three products in the BENew system: BEPure (detoxifier), BEFull (meal replacement) and BELean (metabolism booster).

Life Force partnered with well-known nutritionist, Mitzi Dulan, who created meal guides and a fitness plan to complement the BENew program. “For this to be a long-term lifestyle change, diet and exercise must be part of BENew,” states Feucht. For more information on BeNew, please visit http://benewbody.com/.

About Life Force International
Founded in 1984, Life Force International is one of the most successful direct sales companies in the world, with operations in Canada, New Zealand, Australia, and world headquarters in the United States. Starting with their best selling product Body Balance, Life Force has developed supplements to work with the body to provide essential nutrition. Life Force utilizes a network-marketing model to sell its product line, which creates financial freedom for a growing number of Life Force Members. For more information, please visit http://www.lifeforce.net.

About Bop Design
Bop Design is a boutique marketing communications firm that focuses on communicating business values through branding, advertising, print design and web design. The agency is based in San Diego with clients throughout the United States. The firm partners with businesses serious about growth. Please visit http://www.bopdesign.com/ for more information.

Read the full story at http://www.prweb.com/releases/bopdesign/sandiegomarketing/prweb10420599.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. UC San Diego Superfund Research Program receives $15 million grant renewal
2. UC San Diego researchers receive new CIRM funding
3. San Diego Physician to be Recognized at White House for Progress in Health IT
4. Tragic San Diego Dog Attack Leaves One Infant Dead – California Dog Bite Attorneys Revive Pit Bull Warnings
5. UC San Diego, Yale awarded collaborative NSF grant for Neuroscience Gateway
6. Join GSA in San Diego for the Nations Premier Aging Conference!
7. Register now! San Diego meeting will showcase latest aging discoveries
8. Shaft Medical San Diego now offers micro needle sclerotherapy to treat scary “spider” veins.
9. Shaft Medical San Diego Now Offers Viridis Derma KTP Laser to Permanently Remove Unwanted Spider Veins
10. Massage School San Diego Releases Raw Food Holiday Ideas
11. Continuing education provider HomeCEUConnection.com Announces Upcoming Attendance at Annual American Physical Therapy Association Combined Sections Meeting in San Diego.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/18/2017)... ... January 18, 2017 , ... The Portee Insurance Agency, a family managed firm ... central Maryland and the DC region, is inaugurating a charity event aimed at fighting ... year, making it the #1 killer in America. However, heart disease is largely preventable, ...
(Date:1/18/2017)... ... January 18, 2017 , ... Michael ... new website for its Center for Biosimilars, announced Michael J. Hennessy Associates, Inc. ... in the field of biosimilars through thought leader interaction in, live video and ...
(Date:1/17/2017)... ... , ... January is National Stalking Awareness Month (NSAM), now in its fourteenth year, ... commit the crime of stalking, a very real danger to many in our community. ... stalking and other crimes. , “Stalking: know it. Name it. Stop it.”—so reads the theme ...
(Date:1/17/2017)... ... January 17, 2017 , ... Today, ... Dr. Carol Francis re-releases powerfully uplifting interview with medical expert and prolific author, ... endure and pass through tough times, Dr. Bernie Siegel energizes listeners to live ...
(Date:1/17/2017)... ... January 17, 2017 , ... Metro ... approach to infusing high speed technology into the fabric of an entire community. ... advancement of healthcare and wellness in a yet-to-be-named, health focused campus. Leading this ...
Breaking Medicine News(10 mins):
(Date:1/18/2017)... 2017   Seno Medical Instruments, Inc. , the ... through the development of an opto-acoustic (OA/US) imaging device, ... as SVP of Engineering. Mr. Miller previously served as ... with headquarters in Bothell, Washington . ... career to the development of innovative medical imaging products ...
(Date:1/18/2017)... -- Tarix Orphan LLC today announced that the U.S. Food ... (RPD) designation for the company,s drug candidate TXA127 for ... rare genetic skin disorder. There are currently no approved ... care. "The RPD designation for TXA127 in ... the FDA in this indication," said Richard Franklin ...
(Date:1/18/2017)... 18, 2017 After the recent election ... use of cannabis both for medical and recreational purposes are ... open to the use of cannabis, but the focus is ... Arcview Market Research, the North American legal cannabis market posted ... previous year. The research projects sales will grow at a ...
Breaking Medicine Technology: