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Two New Easy-To-Use Training Computers from Polar Simplify the Benefits of Exercising with Heart Rate
Date:10/27/2009

LAKE SUCCESS, N.Y., Oct. 27 /PRNewswire/ -- Polar (www.polarusa.com), the leader in heart rate and fitness assessment technology today introduced two new training computers designed to help exercisers improve their fitness. The new FT4 and FT7 incorporate clear guidance, feedback and easy-to-use features including heart rate, which can motivate anyone to be more active and healthy.

"Whether a person is using a heart rate monitor for the first time or looking for new ways to get better results, our new Polar training computers count your calories, track your progress and provide the motivation you need to make the most of everyday activity, recreational sports and exercise," said Jeff Padovan, President, Polar USA. "The new features of the FT4 and FT7 also provide users with high functionality and great styling at a very affordable price."

FT4 - Style and performance for under $100

Simply working out harder and faster can actually hinder a person's progress toward achieving their fitness goals. Research shows a balanced program including higher and lower intensity exercise is a much more effective and efficient way to achieve results. The FT4 is a sleek and simple solution for accurately identifying and measuring varying levels of exercise intensity. The Automatic Target Zone calculates exactly what heart rate range is best for each user and continuously reminds the user to stay within the target. The FT4 comes in two colors, bronze and silver, includes a user-changeable battery and is equipped with eight language settings. Additionally, the memory is large enough to record and store up to 12 training files. The MSRP for the FT4 is $99.95. For additional information, please visit http://www.polarusa.com/us-en/us-en/products/fitness_crosstraining/FT4.

FT7 - Significant value for those who crave fitness data

The FT7 combines all the features of the FT4, plus expanded memory that stores up to 99 training files and 16 weekly training summaries. The FT7 also includes Polar's EnergyPointer program, a valuable visual display that continuously identifies whether the user is working in their "fat burning zone" or their "fitness improvement zone." The FT7 is also compatible with the Polar FlowLink, making it simple to upload workout data to the user's personal journal on PolarPersonalTrainer.com. This free exercise journal and online community tracks your progress, provides training programs, and allows users to generate online fitness challenges with friends and family. The FT7 is available in metallic black with silver stripe or metallic black with gold stripe. The MSRP for the FT7 is $119.95. For additional information on the FT7, please visit http://www.polarusa.com/us-en/us-en/products/fitness_crosstraining/FT7.

Availability

The FT4 and FT7 will be available in Winter 2009 through authorized Polar USA Internet and retail locations, in addition to select fitness facilities. More information can be found at http://www.polarusa.com.

About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. Since its founding over thirty years ago, Polar has been pioneering a revolution in training and leading the heart rate monitoring and fitness assessment technology category with innovative products and solutions that deliver valuable feedback and guidance to help individuals reach their personal goals by improving their well-being and sports performance through a profound understanding of the human body. Today, Polar training computers are the number one choice among consumers worldwide. Polar products and technologies are also used by leading fitness facilities, athletic teams, corporate wellness facilities and by thousands of physical educations programs around the country. For more information, visit www.polarusa.com.

    MEDIA CONTACTS:

    Kathleen Reynolds                   Roberto Lebron
    CooperKatz for Polar USA            CooperKatz for Polar USA
    917-595-3031                        917-595-3035
    kreynolds@cooperkatz.com            rlebron@cooperkatz.com

SOURCE Polar


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SOURCE Polar
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