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Turn Competitive Intelligence into a Competitive Edge
Date:10/12/2007

nto corporate philosophy," a manager of new product development said. "You can focus on strategy or visions or on tactical execution. If you don't place value on strategy, then it will be hard to put CI in place."

-- Company-wide support for competitive intelligence is vital to the

success of the group.

"You have to have senior management air cover," according to the associate director of marketing at one Top 10 pharmaceutical company. "You bring up things people don't want to hear. So, you have to have the mandate to do what you're going to do."

-- Empower competitive intelligence group to take a greater leadership

role in developing and implementing competitive strategies.

"At some point, you have to transition from having a corporate champion to becoming a culture in the company," said one competitive intelligence leader. "I've worked hard at not only doing good work but trying to get the concepts embedded into the company."

To download a report summary for this report, go to http://www3.best-in-class.com/rr865.htm .

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Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organization can course to superior economic performance by studying the best business practices, operating and winning strategies of world-class companies. For more information, call 919-403-0251 or visit http://www.best-in-class.com


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