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Turbana Announces KEEN New York as Winner of Month-Long Viral Campaign "Win $25K For Your Cause"
Date:9/3/2014

Coral Gables, Florida (PRWEB) September 03, 2014

After a month of encouraging individuals to vote, share and voice their opinion in Turbana’s “Win 25K For Your Cause” Facebook contest, the leading banana producer has tallied the votes and is happy to announce that KEEN New York is the official winner of a $25,000 partnership. The interactive and fully integrated campaign gave Turbana’s community the power to make a difference in a big way by providing an opportunity for them to nominate and vote for causes that were close to their own hearts. Turbana plans to immediately begin working with the organization to concept a new program worth $25,000 that will benefit the KEEN New York community.

“Turbana believes that community involvement is about more than donating money, it’s about working directly with the community," says Juan Alarcon, CEO of Turbana. "We want to establish a dialogue directly with the community to ask them what they need the most, and then work hand in hand toward a common goal. We’ve been operating this way ever since we first started working with our farmers and growers in Colombia. We truly believe this hands-on approach results in greater community empowerment and more sustainable results.”

Turbana set out to inspire the community to take a stand for causes they believe in, and the company sees the results of the contest as a big win. The campaign garnered over 36,100 total votes from the public across 85 individually nominated causes. KEEN New York took an overwhelming lead with 6,745 votes and the wholehearted support of a very vocal community. The organization runs community programs in the New York City area that provide one-to-one recreational opportunities for children and young adults with developmental and physical disabilities at no cost to their families. KEEN’s mission is to foster the self-esteem, confidence, skills and talents of its athletes through non-competitive ac
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