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Trupanion Announces an Industry First in Pet Insurance
Date:6/16/2010

Trupanion™ now offers pet insurance with no payout limits and is the first in the industry to do so.

(Vocus) June 16, 2010 -- Trupanion™, the fastest growing pet insurance company in North America, has announced a “No Dollar Limit” provision for their policy, an industry first. All pet insurance companies, other than Trupanion™, offer policies with various limits on what will be paid in benefits per incident, year, or lifetime.

“For pet owners, the complexities of the fine print makes comparing products difficult and determining the value even more challenging. This change to no dollar limit makes our policy easy to understand while also creating an industry best value for the pet owner,” says Darryl Rawlings, Founder and CEO.

Limits are one way that pet insurance companies protect themselves from large benefit payouts and the potential of an expanding cost of claims. Many times, caps in benefit payments are not thoroughly understood and can place a company in an adversarial position with the policyholder. By removing the cap, Trupanion™ streamlines their policy and can focus more resources on service.

Craig Wallace, Senior Vice President of Sales and Marketing said, “Based on our market research, 90% of pet owners are aware pet insurance exists, they just have not heard a compelling message to purchase. Our 'no dollar limit' provision realigns the value scale and places us in a unique position to be an advocate for the pet owner rather than an adversary.”

Trupanion™ is the only pet insurance provider in the United States and Canada that offers no caps on benefits, 90% coverage (less optional deducible and exam fee) and one simple plan. Along with these benefits, p
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